Gautam Mahajan
Gautam Mahajan
Gautam Mahajan, President of Customer Value Foundation is the leading global leader in Customer Value Management. Mr Mahajan worked for a Fortune 50 company in the USA for 17 years and had hand-on experience in consulting, training of leaders, professionals, managers and CEOs from numerous MNCs and local conglomerates like Tata, Birla and Godrej groups. He is also the author of widely acclaimed books "Customer Value Investment: Formula for Sustained Business Success" and "Total Customer Value Management: Transforming Business Thinking." He is Founder Editor of the Journal of Creating Value (jcv.sagepub.com) and runs the global conference on Creating Value (https://goo.gl/4f56PX).
How To Create Value In A Crisis?
Any serious crisis, at home or in business makes us examine our value systems or values, and what we consider value. It makes us scrutinise…
My Terms or Yours: What Creates More Value?
Before I go into this week’s mailer, let me request you join the 4th Global Conference on Creating Value, http://www.CreatingValueConference.com The conference is on September…
Ease and Simplicity Creates Experience and Value
“Life is not complex. We are complex. Life is simple, and the simple thing is the right thing.” — Oscar Wilde I look for ease and…
Why “What’s In It For Me” Can Kill Value Creation
I live in India. Many Indians suffer from the “What’s in it for me” syndrome, which could be a manifestation of the results of...
Why Creating Value is a skill needed for the future with AI and Technology
Mckinsey in an article “Defining the skills citizens will need in the future world of work” has said, and I quote: add value beyond what…
Does a Customer Seek Customer Experience?
I, for one, am happy not to get an experience. I do not seek a fantastic experience, but when I get it, I feel great.…
Should Creating Value Be Part of Leadership and Education
In HBR Ryan Gottfredson and Chris Reina wrote, and I quote Organizations worldwide spend roughly $356 billion on leadership development efforts. Yet, the Brandon Hall…
The Power of Value
The real power of value, the real importance and significance of value, the true value of value is that value is what we all...
Value Washing
Value Washing Try googling Value Washing. You get washing machines. Which is not what we mean by Value washing a term first used by co-author Prof. Philip Sugai of Doshisha University in…
Why Purpose Creates Value?
The purpose of a company is not used much by businesses. For that matter it is not used much by people for themselves. Companies are…
Do Specialists Create More Value than Generalists?
On the face of it, it would seem that specialists add more value than generalists. But the facts are generalists generally do add more value…
Will Customer Value Creation improve healthcare?
By Gautam Mahajan and Edward R Pinto MD, FACC This article is written jointly with a close friend, Dr Edward Pinto, who is a physician…
The Impact of Culture on Creating Value
Why is culture important?Management gurus will tell you culture is important, because culture brings employees and partners in a company together through shared beliefs, traditions,…
Creating Value in Manufacturing
I wrote some time ago that we have to go to JIT (Just in Time), and towards local manufacturing, avoiding long inventory and build shorter delivery…
Can Marketing Be a Value Destroyer ?
At the outset, let me say that I am a marketing person, and I believe in marketing. So do not view this article as an…
Can Non-Owner Stakeholders Select CEOs to Create Value?
I was in a conversation with Vivek Talwar who had been head of Business Excellence and Chief Culture Officer and Chief Sustainability Officer at TATA…
Does Planned Obsolescence Destroy Value?
I wrote in my article on the new normal that Phil Kotler suggested that marketing focus on the more useful and the more necessary than…
Creating Value and Value Starvation… a Customer Service Mind-Set
Today costs are going up, prices down, so you have to cut costs while giving satisfaction. Do things that the customers want. The cost of…
How the Pure Profit Motive Destroys Value
For years we have been discussing Value destruction. A prime example of this is given in Francesca Mari’s brilliant article on the cover of New…
Creating Value out of Value Destruction by COVID-19
All of us are suffering from the impact and potential future impact of COVID-19 Corona Virus or COVID-19. Such disruptive events happen often. In public…