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Ganesh Mukundan

Ganesh Mukundan
Hiver
I'm a content marketer at Hiver. I've been writing about customer experience for the past 5 years. I'm passionate about narrating delightful customer stories, researching CX trends, and deep-diving into concepts such as VoC and Customer Journey Mapping.

Why the Voice of the Customer is the Voice of God

Vox populi, Vox Dei. (the Voice of the People is the Voice of God) Disclaimer: We won’t get into whether or not this phrase was...

3 reasons why investing in Customer Experience won’t fail

Customer experience is steadily moving up the priority ladder in many organizations. Business owners are waking up to the fact that without a great...

7 strategies for every Auto Dealership to win more customers

Automotive retailers have always played a major role in shaping the lives of the average consumer. After all, buying a car isn’t an everyday...

The 5 S’s that capture the essence of the Net Promoter Score

In the past decade or so, anyone who is a member of the business community with the objective of increasing the scope of their...

CRM Vs CEM – Where Should You Put The Money?

With the customer soon becoming the constant focal point of any business model, the various data collection & analysis tools that aim to analyze...

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