Gary Angel
Gary Angel
Gary is the CEO of Digital Mortar. DM is the leading platform for in-store customer journey analytics. It provides near real-time reporting and analysis of how stores performed including full in-store funnel analysis, segmented customer journey analysis, staff evaluation and optimization, and compliance reporting. Prior to founding Digital Mortar, Gary led Ernst & Young's Digital Analytics practice. His previous company, Semphonic, was acquired by EY in 2013.
Social Media Measurement Tools
Answers to your questions! Scott Wilder, Gary Angel and Marshall Sponder As usual I enjoyed the recent Social Media Measurement webinar - and it was…
NetPromoter Scores vs. Site Satisfaction
After I posted my blog on measuring and benchmarking overall Site Satisfaction, Marshall Sponder sent me this comment/question: Another great post! Question - how does...
Site-wide Customer Satisfaction: It Isn’t Interesting and it Isn’t Comparable Across Sites.
If there's one question in Digital Measurement that I genuinely hate, it's this: "How does my "x" rate compare to my competitors?" where "x"...
Online Opinion Research: The Sampling Problem Revisited
In one of my first posts on Social Media Measurement, I pointed out the hidden difficulties of sampling social data and the impact this...
Once More Into the Breach: Another Leap Into Social Media Measurement and Measuring PR Effectiveness
One really aspect of my recent series of posts around social media is that they've generated quite a few thoughtful and useful comments. Like...
Governance and other Dirty Words
In what has become something of a tradition, Phil Kemelor (VP here at Semphonic) released this year's edition of our Profiles in Analytics research....
Web Analytics and the Call Center
I'm feeling a bit schizophrenic with my blog these days, bouncing between posts on digital database marketing, big data analytics, survey research (all our...
Social Media Reporting by Source
Is it surprising that tools influence the builder? Give a man a hammer and nails and he'll build one sort of house. Give him...
The Evolving Role of Opinion Research
In planning my panel on Cross-Industry Customer Analytics, I had certainly hoped to explore the growing need for and use of online opinion research....
Social Media and the Sampling Problem
Midway through Elea Feit's presentation at the WAA Philadelphia Symposium on work that the Wharton Customer Analytics Initiative has done, I realized that one...
The Limits of Machine Analysis
Since I'm about to pick fault with one small piece of it, I want to emphasize how much I enjoyed and how thought-provoking Ryan...
Debriefing the Philadelphia WAA Symposium
I'm just returning from Philadelphia where, in addition to the usual frenetic round of meetings and lunches, I had the pleasure of attending the...
PR & Social Media Measurement
In my first post in this series, I laid out a diagram that showed our view of the different ways we see our clients...
Sampling and Social Media
Sampling is one of the core techniques in primary research. In traditional opinion research, the sample is the thing. It's not just that it's...
Social Media Measurement and Analytics
2011 has been a year of extraordinary growth in our practice at Semphonic. But no part of that practice has grown as dramatically as...
Looking Ahead, Looking Behind : The Evolution of Web Analytics to Customer Analytics
I'm going to be out at eMetrics the week after next and I have a couple of presentations on tap. Both, in a sense,...
A Sad Goodbye
For those - especially the computer nerds among us - of my generation, two men stand out as the giants of our age. They...
Repeatable Analytics
In Matthew Fryer's Huddle on "Getting the Data to Tell It's Secrets," the broad consensus of the group seemed to be that deep-dive analysis...
Connection Engine and Digital Database Enrichment…Fast, Cheap and Easy. What’s not to Like?
I've hopped down to San Diego for X Change and between pre-Conference prep and the first week of the National Football League, it might...
Social Media Analytics
It's long been one of my ambitions to write a book. I do love to write (as every reader of my LONG blogs can...