Gary Angel
Gary Angel
Gary is the CEO of Digital Mortar. DM is the leading platform for in-store customer journey analytics. It provides near real-time reporting and analysis of how stores performed including full in-store funnel analysis, segmented customer journey analysis, staff evaluation and optimization, and compliance reporting. Prior to founding Digital Mortar, Gary led Ernst & Young's Digital Analytics practice. His previous company, Semphonic, was acquired by EY in 2013.
Creating a Comprehensive Digital Measurement Strategy: Building a Model of the Business
The Assessment Framework I outlined in my last post is only the first step in creating a really comprehensive digital measurement strategy. If a...
Creating a Comprehensive Digital Measurement Strategy: Start with an Objective Assessment of your Current Program
One of our most important goals in constructing a strategic planning process has been to build an objective framework within which we can evaluate...
Thinking Strategically
With Thursday's webinar on Building a Comprehensive Digital Measurement Strategy in the books, Webinarmaggedon is officially over. I enjoyed all of them – and...
Choosing the Right Big Data Technology Stack for Digital Marketing
IBM and Semphonic just partnered on a new Whitepaper tackling one of the hottest and most challenging topics in digital analytics – choosing the...
Getting the Data to Tell Its Secrets : Thoughts from X Change
Something I've learned from years of attending Conferences on Web analytics, it's that if there's one topic you won't hear much about, it's how...
Thinking Agile : Thoughts from X Change
Agile development methodologies have become the dominant paradigm for enterprise digital IT development. So it was only a mild surprise that an X Change...
Effective Measurement in a Multi-Channel World
Taming the Many Headed Beast A many headed beast. That's how I describe the challenge of multi-channel digital measurement in a new white paper we've...
The Essential Measurement Infrastructure for Ecommerce & Merchandising Analytics
On modern ecommerce Websites, most of the heavy-lifting when it comes to merchandising happens on Product List, Category and Aisle pages – not on...
Advanced Merchandising Analytics for Retail
If you're an online merchandiser, how many ways to move product do you really have? You have price, of course. There's no doubt that...
Building Teams for Digital Big Data, Buy vs. Build in Tag Management, and Social Media Measurement and CRM
Final Thoughts on the Berlin X Change When I did my wrap-up on X Change Berlin, I went through my notes and, in one...
Managing Reporting Fatigue : The Great Challenge of Digital Reporting
Reflections from the X Change Berlin In my swing back through Europe, I spent a few days in Paris with the family. Naturally, we tackled...
Persona-Based Segmentation
Notes from the X Change Berlin: Two years ago, in a Huddle on Site Testing at the X Change in Monterey, I found myself getting...
Digital Segmentation
It was a crazy end-of-week for me. This coming week Jesse Gross and I are doing Think Tank training (Functional Analytics, Use-Case Analytics, Engagement...
Tealeaf, IBM and Warehouse Technology Stack
Acquisitions are, by far, the most significant milestones in a technology landscape. Sure, new technologies and brand new vendors can be transformative. Hadoop is...
Retail Metrics, eCommerce Data Models and Personalization
I've been writing (and working) quite a lot about data warehousing, ETL and data models this year. And between webinars on Celebrus, Infobright, and...
View from the (Adobe) Summit
Between the Omniture Customer Advisory Board (CAB) and the Summit, there was a good deal to chew on from this past week. Despite the...
Finding the Right Problem to Tackle: When Web Analytics Technologies Chase Problems
Though I was probably a bit too nervous to really appreciate it, the WAA lined up a pretty cool speaker for the Awards Gala...
3 Paths to Digital Optimization : Zen and the Art of Enterprise Analytics
I had a busy week hopping between the OMS Conference in San Diego (where I co-presented with Ali Behnam of Tealium) and the WAA...
Infobright: Big Data Techniques for Digital Measurement
Infobright: Big Data Techniques for Digital Measurement Digital analytics is a perfect example of "big-data" and is, as it happens, also the single most common...
Building the Right Digital Measurement Infrastructure: Setting the Table for Big-Data
In my last post, I described four challenges to creating a robust digital measurement infrastructure in a real-time environment: tag-based governance that demands exhaustive...