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Gary Angel

Gary Angel
Gary is the CEO of Digital Mortar. DM is the leading platform for in-store customer journey analytics. It provides near real-time reporting and analysis of how stores performed including full in-store funnel analysis, segmented customer journey analysis, staff evaluation and optimization, and compliance reporting. Prior to founding Digital Mortar, Gary led Ernst & Young's Digital Analytics practice. His previous company, Semphonic, was acquired by EY in 2013.

Creating a Generalized Digital Analytics Framework

Thoughts from the Berlin X Change A good framework for digital analytics is a core ingredient in a good enterprise measurement program. A framework provides...

O.D.ing on Analytics: Notes from the Berlin X Change

As I write this, I am making the great swoop over the upper reaches of the North as I fly home to San Francisco...

The Case for Building a Customer Intelligence System : “A Little Rebellion is a Good Thing”

VoC Fusion is really the first conference at which I've presented a fully developed vision of what a Customer Intelligence System (CIS) designed to...

Social Media, Simulation, and a Customer Intelligence System

It's conference season, so my presentations are starting to overlap in strange, circular patterns around my blogging. A month or so ago, I interrupted...

Aggregation and Detail in the Big Data World

In last week's post, I took another crack at defining what makes "big data" real and not just more of the same with an...

The Four V’s, Big Data, and Big Data Skeptics: Half Right and Wholly Wrong

This past week I did an internal webinar for a client on big data systems. It was a good session with lots of back-and-forth...

The Role of Simulation in Building Powerful Enterprise Dashboards and Reporting Tools

The vast majority of enterprise reporting and dashboarding is confined to "showing the current state". We spend a huge amount of time showing people...

eMetrics: Reporting, Forecasting, Simulation and Social Media

You might be tempted to think that my title refers to "big picture" trends taken from this past week's eMetrics. That could be true,...

Social Media and the Role of Functional Classification

I certainly intend to write more about our new home at E&Y and our strategy going forward. However, with all the transition and onboarding...

VoC Research : Site Surveys aren’t Always the Answer

In my last couple of posts, I've hammered away on what I think are some pretty big issues with the way most companies are...

Re-Thinking Your Survey Research – Asking the Right Questions

In this first part of a series on doing measurement that matters, I've been focusing on one of my main themes this year to...

Targeting Precision – Using Opinion Research for Campaign Measurement

In this recent series of posts, I've been mapping out a complete re-formulation of the use of Voice of Customer (VoC) and traditional customer...

Building a Customer Intelligence System – a Data Warehouse for Customer Attitudinal Data

In my last post, I described how in the 2012 presidential campaign the data science team for President Obama fundamentally re-engineered their use of...

Lessons from the Obama Campaign – Re-thinking Opinion Research

I dislike politics; probably not least because I worked in political direct mail for a half-dozen years after graduating from college. Some people take...

Why Measurement Doesn’t Matter : A Guide for Confused, Annoyed, or Disappointed Decision-Makers

I started off this year with Luther-like epistle on "Measurement that Matters." It was a small (much smaller than Luther's) set of theses about...

What is ‘Big Data’ – Shortening the Path to Enlightenment

I was down at Splunk this Friday and they reminded me that a few weeks back Svetlana Sicular of Gartner wrote an excellent piece...

Creating a Comprehensive Digital Measurement Strategy: Building the Plan

In a series of posts at the end of last year, I outlined the steps to create a comprehensive digital measurement strategy. Building a...

Measurement that Matters

It's hard not to get caught up in the New Year's frenzy of evaluation, assessment, and prediction. 2012 was, by a large margin, the...

Creating a Comprehensive Digital Measurement Strategy: From Data Science to Data Integration

Military writers love to emphasize that it's not the glamorous stuff that wins wars. It's the dull game of getting the most men and...

Creating a Comprehensive Digital Measurement Strategy: The Data Science Roadmap

In my last two posts, I've described two foundational steps in building a comprehensive digital measurement strategy. These two steps: an objective assessment of...

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