Gary Angel

Mobile Apps, Geo-Location and Shopper Analytics

The hardest part about doing enterprise shopper journey measurement and analytics is data collection. Putting new hardware in the store is no joke – and yet it’s often necessary to get the measurement you want. Still, often isn’t the same as always. La...

Data Collection for Store Location Analytics: Picking a Technology Winner

Data collection technology is at the heart of in-store customer location analytics. In my past two posts, I’ve described some of the cool analytics...

Building a Career Around In-Store Measurement and Location Analytics

Over the nearly two decades I spent in digital analytics, I did a lot of selling. More than I ever wanted to. But during...

The Myth of the Single KPI for Testing

Continuous Improvement through testing is a simple idea. That’s no surprise. The simplest, most obvious ideas are often the most powerful. And testing is...

Retail Analytics and Store Visualization

Making sense of behavioral data is always a challenge. Suppose I tell you that a shopper visited your store, spent fourteen minutes, lingered twice...

Creating a Measurement Language for the Store

Driving real value with analytics is much harder than people assume. Doing it well requires solving two separate, equally thorny problems. The first –...

Evolve or Die: Analytics and Retail

In my last three posts, I assessed the basic technologies (wifi, camera, etc.) for in-store customer measurement and took a good hard look at...

In-Store Customer Analytics: Broken Inside and Out

In my last post, I described four huge deficiencies in the current generation of in-store tracking solutions. The inability to track full customer journeys,...

Four Fatal Flaws with In-Store Tracking

I didn’t start Digital Mortar because I was impressed with the quality of the reporting and analytics platforms in the in-store customer tracking space....

In-Store Customer Journey Tracking: Can You Really Do This?

When I describe my new company Digital Mortar to folks, the most common reaction I get is: “Can you really do this?” Depending on their level...

An Overview of In-Store Tracking Technology

How does it work? Can you really do this? Is it legal? Those are the questions that I get asked the most about in-store...

Measuring Public Spaces: Customer Journey Tracking in Airports and other Public Venues

For this last stop in my whirlwind tour of customer journey tracking outside retail, I picked airports as a prototypical example of a public...

Ground Zero for the Retail Apocalypse: Mall Analytics

Overbuilt. Underused. Under-siege. Mall traffic has declined precipitously in the last decade and the need to aggressively drive traffic via better experience is a...

Taking In-Store Measurement…Out of the Store

In my last few posts, I explained what in-store journey analytics is, described the basics of the technology and the data collection used, and...

Customer Strategy for Retail – Using Analytics and Customer Journey Tracking

I’ve detailed five different ways that in-store customer journey tracking drives store improvement: from optimizing store merchandising to improving in-store digital experiences and tuning...

Getting the Digital In-Store Experience Right

In creating Digital Mortar, we’ve made a huge leap from measuring and optimizing digital experiences to trying to do the same for store experiences....

Using In-Store Customer Journey Data: Associate Optimzation

If store layout/merchandising and promotion planning are the core applications for in-store customer journey measurement, staff optimization is their neglected and genius offspring. For...

The Uses of In-store Customer Journey Data – Store Marketing

I’m working my way through the broad uses of in-store customer journey optimization. I started with Store Layout and Merchandising optimization – which is...

What is in-store customer journey data for?

In my last post, I described what in-store customer data is. But the really important question is this – what do you do with it?...

What is In-Store Customer Journey Data?

Analytics professionals love data and technology. So it’s easy for us (and I use “us” because I completely self-identify in both the category of...

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