Jola Burnett

Marketing to Gen Z: 3 Insights to Engage with Digital Natives

Brands need to take special care when marketing to tomorrow’s most-wanted consumers. In the year 2030, the majority of Generation Z will be in their 20s and 30s – landing with both feet in family, career, and adulthood. They already wield enormous economic influence, but...

Millennial Mom Currencies: Innovating for Today’s High-Stress Moms

The “S” word. With all of the powerful tools at their fingertips – smartphones, tablets, the AI (they do not realize they use) and more -- today’s moms should be relaxing at the beach or a spa, sipping a soothing beverage.” Instead, they are busier...

In the Fourth Industrial Revolution, Customers Remain King. What About Workers?

There is no doubt we are in the midst of a fourth industrial revolution – one in which digital technology is more than just an accessory. We are passed simply talking about the internet as a business enabler; instead, we are seeing the lines...

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