Fred Reichheld

Build Your Business Around the Ultimate Loyalty Driver: An Interview With Fred Reichheld

Do loyal customers make a difference? Fred Reichheld has spent three decades arguing that they do. He is new book, The Ultimate Question: Driving Good Profits and True Growth (Harvard Business School Press, 2006), goes even further, arguing that there is one question you...

The Measure of Success

This article is reprinted by permission of Harvard Business School Press and excerpted from The Ultimate Question: Driving Good Profits and True Growth by Fred Reichheld, Harvard Business School Press, 2006. Scott Cook was worried. His financial-software company, Intuit, was on a slippery slope,...

New Posts