Fred Thompson
Fred Thompson
With more than 15 years of strategic marketing experience, Fred Thompson is an expert at developing cross-channel strategies in customer-relationship marketing and loyalty. Fred oversees the Retail Services Consulting Practice at LoyaltyOne Consulting, drawing on his extensive marketing experience with major department stores, airlines and consumer product companies. He also serves as a Contributing Editor at COLLOQUY.
When Driving Customer Loyalty, Less Is More: 5 Tips to Picking the Most Memorable Benefits
Let's play a game. Ask your fellow executives to name (without looking) the top five benefits your customers value in your loyalty program. Next,...