Annette Franz

The Continuum of Data-Driven Success

Image courtesy of Pixabay I originally wrote today's post for Logi Analytics. It appeared on their blog on December 14, 2017.Data is just data until you do something with it, right?!That statement has plagued companies for a long time. For a variety o...

CX Journey™ Musings: Golden Rule or Platinum Rule?

Image courtesy of Pixabay Here's another age-old debate... gold or platinum?Personally, I prefer platinum.Oh wait. What are we talking about? LOL.Rules. I'm talking about rules.I still prefer platinum!On the heels of my recent post about imagining ...

Imagine That You’re a Human…

Image courtesy of Pixabay Now there's a crazy statement to make during a customer experience design session..."Imagine for a second that you're a human... "Yikes!Unfortunately, more companies need to start thinking this way!Sadly, there is no shortage...

CX Journey™ Musings: A Lesson in Living Your Core Values

Image courtesy of Pixabay Have you seen Jeff Bezos' annual shareholder letter for 2018?Within the last few weeks, Bezos released his 20th annual shareholder letter. Each year the letter is filled with strategy lessons about customer experience, employ...

From Journey Map to Experience

Image courtesy of Pixabay Today's post was originally written for Brand Quarterly. It appeared in their November 28, 2017, issue. It has been slightly modified.Customers are yearning for better experiences. But what are you doing to design a better experience?How do you know what your...

CX Journey™ Musings: A Trojan Mouse and Your #CX Strategy

Image courtesy of Pixabay Are you challenged in your efforts to implement organization-wide changes to improve your culture, the employee experience, and the customer experience.Have you considered how a Trojan Mouse might help you gain traction in th...

Do You Care About Your Employees?

Image courtesy of Pixabay Does your CEO - and your entire leadership team - really care about their employees?I had another blog post in the hopper for this week, but when this article came across my desk, followed by a phone conversation with Bob Cha...

Drive Real #CX Change with Journey Maps

Are journey maps a waste of time, or can you really use them to drive CX change?There's a big problem brewing out there when it comes to journey mapping: Too many folks view journey maps as useless, when instead, the maps should be seen as…

How Do You Measure #CX Success?

Image courtesy of Unsplash How do you measure success of your customer experience initiatives?For any type of project or initiative that you undertake, it's important to be able to track progress and measure success. In order to do that, you must firs...

What’s in Your #CX Budget?

Image courtesy of Pixabay What's in your customer experience strategy budget?Traditionally, customer experience professionals have no budget.By that I mean that they have no allocated financial resources for improvements to be made as a result of the ...

Why #CX Transformations Fail

Image courtesy of Pixabay Do you feel like you're not making the progress in your customer experience transformation efforts that you thought/hoped you would by now?You started years (not months - it's a journey - it takes time!) ago, but you don't th...

12 Principles of Successful #CEM Change Management

Image courtesy of Pixabay Change. It's inevitable.And it's hard. Many - as high as 70% of - change initiatives fail.But don't let that stat scare you. And don't let it change your attitude about what lies ahead. Don't let that become a self-fulfilling...

Put People Before Profits

Image courtesy of Pixabay Does your company put profits before people?I bring this up because I've seen a particular phenomenon many times: executives decide to put their employee experience and customer experience improvement efforts on pause because...

Silos Are For Farmers!

Image courtesy of Pixabay I originally wrote today's post for CallidusCloudCX; it was published on their blog on July 26, 2017.In last July's webinar with CallidusCloudCX, I talked about nine behaviors of CX Losers. (There are more than nine, without ...

5 Fails to Avoid with Your VoC Program

Image courtesy of Pixabay I originally wrote today's post for CallidusCloud CX; it was published on their blog on June 21, 2017.Not seeing the results or improvements you expected to see from your customer listening efforts?Why is that? What's going o...

Avoiding Change Fatigue

Image courtesy of Pixabay Are your employees suffering from change fatigue?Not familiar with the term "change fatigue?" I suppose that's probably a good thing!Maybe it's happening, but you're just not aware of it?What is change fatigure?According to Wikipedia:Organizational change fatigue is a general sense of...

7 Pillars of a Strong Culture

Image courtesy of Pixabay Culture is best defined as "values plus behavior" and is often described as "how employees act when no one is looking."Culture is such an important part of your business. It's really the foundation of the organization.I've previously defined culture as the...

CX Complacency and the Lack of a Burning Platform

Image courtesy of Pixabay When it comes to a customer experience transformation, is there a burning platform in your business? Or is everyone happy with the way things are? No need to change how you do business? How leaders conduct themselves? How your people are...

Preparing Employees to Deliver a Great Customer Experience

Image courtesy of Pixabay I originally wrote today's post for CallidusCloudCX. It was published on their blog on April 24, 2017. When you think of the phrase "inside out" relative to the customer experience, you probably cringe. This is not a phrase that customer experience professionals...

Complacency or Innovation: You Decide

Image courtesy of Pixabay How can anyone become complacent about running a business? or about winning at business?It happens!It's a broad question, but if you think you're going to become complacent about the customer experience - and think that's OK - then you might as...

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