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Lake Gibson

Lake Gibson
Ever heard of Voice of Customer? As an analyst, I assist companies across various industries discover how they can improve their online presence on a daily basis. With a background in Business Administration and Marketing from the University of North Carolina Wilmington, I continually learn how to apply business principles to interpret, analyze and act on customer-initiated feedback.

Why your biggest CX issues shouldn’t always be your top CX priorities

Improved customer experience can have huge and widespread impact on success against broader business objectives – such as increasing revenue and improving customer loyalty....

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