Funda Whitaker

Is Customer Experience Exempt from “One Size Does Not Fit All?” Not Really!

I’ve written about this experience before, and amazingly, my experience hasn’t improved in the past couple years. It’s the coffeehouse slow and inefficient service that I’m talking about. On Saturday mornings, I frequently go with my son to grab a quic...

Why the CX and Branding Departments Should Be Sharing Notes

A few months ago at a sales training I was giving, I talked about our offering of “Brand Defector Research” and its use cases...

That’s Some Backward Research!… Or Is It?

A few years after graduating with my masters in marketing research, I returned to the University of Texas at Arlington to attend their semi-annual...

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