Evert de Haan
Evert de Haan
Evert de Haan is a PhD candidate at the Department of Marketing of the University of Groningen, The Netherlands. In September 2015 he will start as a Junior Professor in Marketing at the Department of Marketing of the Goethe University in Frankfurt, Germany. His research interests concern customer feedback metrics, marketing accountability, the effectiveness of (on- and offline) advertising, the customer's online journey and the role of mobile devices play in this. He has published in the International Journal of Research in Marketing.
How Valuable Are the Net Promoter Score and Other Customer Feedback Metrics?
By Evert de Haan and Peter Verhoef A large and growing amount of firms rely on Customer Feedback Metrics (CFMs) to monitor the customer base and the...