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Eric Enge

Eric Enge
Eric Enge is a partner at Stone Temple Consulting (STC), which has been providing SEO Consulting services for over 5 years. STC has worked with a wide range of clients, ranging from small silicon valley start-ups, to Fortune 25 companies. Eric is also co-author of The Art of SEO book.

Engaging Your Company in Social Media With Pitney Bowe’s Wayne Kurtzman

I recently had a chance to chat with Wayne Kurtzman, Manager of Social Media Marketing Listening and Insights at Pitney Bowes, to find out how...

Why is Building Your Brand an SEO Strategy? Here’s Why with Mark & Eric

While ranking high in Google’s result pages will always bring value to your business, sometimes the reputation of the brand matters more to a...

Mobilegeddon: Nearly 50% of Non-Mobile Friendly URLs Dropped in Rank

In this study, we look at the impact of the so called “Mobilegeddon” update. This update was viewed as being a potentially very large...

Why Should Links Not Be Your First Content Marketing Priority? Here’s Why with Mark & Eric

While getting links for SEO purposes is a very important part of your overall content marketing strategy, it is not the most important part....

Measuring and Driving Social Media Success with Aetna’s Lauren Vargas

Interview with Aetna’s Lauren Vargas Eric Enge and Mark Traphagen of Stone Temple Consulting recently chatted with Lauren Vargas about how she measures and drives...

Why is Collaborative Content So Powerful? Here’s Why with Mark & Eric

When two complimentary brands create content together, also know as “collaborative content,” the outcome can be mutually beneficial and goals can be reached that...

Hard Numbers for the Activity on Google Plus

The debate on the activity level on Google+ has raged for years. How many users are really active on it? Is the place a...

Why Might Google Answer Boxes be Good for Your Site? Here’s Why with Mark & Eric

For an increasing number of search queries, Google is giving an answer right at the top of search results. Some people call them Knowledge Boxes,...

The Power of Brand Collaboration in Content Marketing

At 4:30 p.m. ET on the first day of ClickZ Live New York, Playboy’s Robin Zucker will be speaking about “Getting Real With Native:...

Why Are Social Engagement Metrics Useful? Here’s Why with Mark & Eric

Some marketing insiders say that social media engagement is not a reliable or useful metric. Some point to a lack of evidence that social...

Where is Digital Marketing Headed in 2015? Part 1- Here’s Why with Mark & Eric

In the first episode of this two part edition of Here’s Why, Mark asks Eric for his industry predictions for the year 2015. Specifically,...

Tweeting a Link to a Page Might Get it Indexed

As a part of the IMEC Labs Test Group, we have been running some tests to see whether or not tweeting a link to...

How Does Japanese Twitter Use Differ from Western Twitter Use?

Here it is in a nutshell: Engagement with Japanese tweets are more affected by Social Authority levels than are Western language tweets. Use of Hashtags,…

Why is SEO So Hard? Here’s Why with Mark & Eric

In this episode of Here’s Why, Mark & Eric tackle the biggest obstacles of successfully implementing a sound SEO plan for your company’s overall...

Hardcore SEO – Brainstorming for Content Marketing

In this episode of Hardcore SEO, Eric and Senior Marketing Consultant Kristina Ferrari-Barrett discuss the best ways to yield tons of great content marketing...

Why Do SEO & Social Media Work Better Together? Here’s Why with Mark & Eric

In this episode of Here’s Why, Mark & Eric discuss the benefits of SEO and Social Media working together. Search and social fall under...

Twitter Engagement Unmasked: A Study of More than 4M Tweets

What you see before you is the result of analyzing more than 2 million Western language tweets out of over 4 million Tweets we collected....

Why are People Afraid to Link Build? Here’s Why with Mark & Eric

In this episode oh Here’s Why, Eric and Mark discuss the history of Link Building. A lot of people are afraid to do Link...

Google’s Gary Illyes Discusses Mobile as a Ranking Factor

Google’s Gary Illyes recently was gracious enough to answer questions about the new “Mobile Friendly” ranking factor, as well as other SEO related topics. Eric...

What the Ello? – Here’s Why with Mark and Eric

In this episode of Here’s Why, Mark and Eric dive head first into the world of Ello. They discuss the reasons behind Ello’s recent...

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