Eric Enge

RankBrain: A Study to Measure Its Impact

Study: Does RankBrain Actually Improve Search Results? Google made a big splash in October 2015 when they announced the existence of a new ranking algorithm...

Google’s Gary Illyes on Emerging Search Trends

Introduction On February 11th, 2016 I had the opportunity to do a live video event with Google’s Gary Illyes and we took on a wide...

Here’s Why Digital Marketing Will Never be the Same

Here’s Why is a series dedicated to bringing you the most current and relevant developments in the world of digital marketing. For 52 episodes,...

Here’s Why Some Content Goes Viral

Most people assume that viral content is a matter of luck. Luck can play a part. Sometimes a piece of content happens to coincide...

Here’s Why You Need to Know FTC Regulations

Over the past few years the FTC has been releasing a series of enforceable guidelines for online advertisers, content producers, and social media users....

Here’s Why Your Content Isn’t Getting Links

In the last episode, Eric and Mark told you why your content wasn’t getting the amount of shares that you would ideally like it...

Do E-Commerce Sites Completely Mess Up Their SEO?

In this study we set out to see just how well some of the world’s top e-commerce sites use SEO tags and robots.txt to...

Here’s Why You Should Be Picky About Where You Guest Post

Creating a sound guest posting strategy is crucial to any content marketing or SEO plan. However, guest posting on as many many domains as...

Here’s Why Millennials Are Changing the Marketing Landscape

The term “Millenial” has both positive and negative connotations. Whatever your feelings are towards them are, you need to pay them both attention and...

Social Media on a Global Scale with Cisco’s Autumn Truoung

Autumn Truong is the senior manager of global social media marketing at Cisco. Today’s post is the transcript of an interview in which Mark...

Scaling Social Media Across Many Locations With Whole Foods Natanya Anderson

Natanya Anderson is the Director of Social Media, CRM, and Customer Care at Whole Foods Market. Today’s post is the transcript of an interview...

Why Do Content Producers Need to be Experts? Here’s Why with Mark & Eric

While almost anyone can can call themselves a “content marketer” just by creating content, not everyone should be one. Simply starting and maintaining a blog is...

Managing the Reputation of a Mega-Brand with Walmart’s Chad Mitchell

Eric: Can you talk a little bit about your background Chad? Chad: Sure, it’s probably not the typical one. I’m not really “digital” or “social,”...

Maximizing Engagement on Google Plus

On July 27th, Google made another major move related to Google Plus. In the coming months you will no longer be required to have...

Find Your Engagement Sweet Spot with Marathon Petroleum’s Brandon Daniels

Brandon Daniels is the communications manager at Marathon Petroleum Corporation, and is in charge of the corporate social media accounts for Marathon Petroleum. Today’s...

Why Should You Not Fear Linking Out? Here’s Why with Mark & Eric

With Google’s crackdown on link spam, many sites have become fearful of linking to any external content. Too many people were succumbing to the...

Why is a Quality User Experience an SEO Ranking Factor? Here’s Why with Mark...

Giving your site visitors a great user experience can actually result in valuable positive signals for search engines. Providing valuable and unique content to...

Post Google-Twitter Launch: How is Google Indexing Twitter Today?

Back on February 4th, 2015, the news broke on a new deal between Google and Twitter, and on May 19th the the new deal...

Your Mobile App Questions Answered With Google’s Mariya Moeva

Recently I had a chance to chat with Mariya Moeva, Webmaster Trends Analyst at Google, about the trends Google is seeing that impact the growing...

Why Does Your Content Need to be Unique? – Here’s Why with Mark &...

Today’s world of content marketing is becoming more and more crowded by the day. Big brands like Amazon and Yahoo are now content producers,...

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