Eoin Keenan
Media and Content Manager at Silicon Cloud. We help businesses to drive leads and build customer relationships through online marketing and social media. I blog mainly about social media & marketing, with some tech thrown in for good measure. All thoughts come filtered through other lives in finance, ecommerce, customer service and journalism.
I'm a terrible golfer. In fact, even the use of the term 'golfer' to refer to me devalues actual golfer's everywhere. I was...
Nothing worth doing is easy' is a simple truth that is often miss-interpreted. It's advice designed to help people stay the course when a...
Creating effective online content takes patience, practice and planning. Eoin explores the planning phase and looks at the big questions that go into making...
There are a lot of positive noises being made about digital marketing. It's a growing industry. An exciting, evolving trend that has completely changed...
Online analytics can be fascinating. They can provide insight into the quality of your online content, let you know just how engaged your Twitter...
In case you haven't heard the news, YouTube is changing one of its fundamental values. According to the Financial Times, as early as this...
Last week, following the news that Google Now functionality may be coming to Google.com, I asked if Google Now would become the Holy Grail...
As Google Now looks to be coming to a desktop near you, Eoin explores the implications of Google's smart assistant for inbound marketing. 'We give...
One of the most common discussions we have with our clients is around the idea of "success". We often ask clients how they have...
B2B customers don't find products or services through Twitter, do they? Actually, they do. Research by Optify, in January, found that Twitter has the...
Sometimes it's hard to spot the root cause of a problem. You know you have one, you know you can do better, but you...
In yesterday's post, we discussed the potential learning for B2B marketers from 'weird' YouTube videos. One thing I forgot to mention was that some...
The Internet has a habit of helping you to lose perspective. If you spend too much time online, you begin to forget what's normal...
Cool' is an interesting word. It's a word with a secondary meaning that used to belong to only a small subset of the population....
On your way to work, do you look at the road signs much? Or check the names of the stations on your public transport...
I respectfully disagree. Three words you rarely see on social media. Disagreement is one of the most common sentiments on most social networks, but...
I have a game I like to play on LinkedIn. I go through my "People You Might Know" section and try to find the...
Social media content may seem insignificant to B2B organizations. Selling to businesses takes a lot more than a few funny videos on YouTube and...
There are two questions businesses always ask about their content. When you advise a company to build up their content output, and tell them...
It hits you in the stomach first. Before your brain has time to kick in, before your mouth even reaches its first expletive, you...