Home Authors Posts by Eoin Keenan

Eoin Keenan

Eoin Keenan
Media and Content Manager at Silicon Cloud. We help businesses to drive leads and build customer relationships through online marketing and social media. I blog mainly about social media & marketing, with some tech thrown in for good measure. All thoughts come filtered through other lives in finance, ecommerce, customer service and journalism.

6 Dos And Don’ts Of New Business Development Tips

I'm a terrible golfer. In fact, even the use of the term 'golfer' to refer to me devalues actual golfer's everywhere. I was...

Content Marketers: Don’t Work So Hard

Nothing worth doing is easy' is a simple truth that is often miss-interpreted. It's advice designed to help people stay the course when a...

10 Questions For Every Piece Of Online Content

Creating effective online content takes patience, practice and planning. Eoin explores the planning phase and looks at the big questions that go into making...

Digital Marketing’s Dirty Little Secret

There are a lot of positive noises being made about digital marketing. It's a growing industry. An exciting, evolving trend that has completely changed...

6 Questions Your Prospects Expect Your Online Presence To Answer

Online analytics can be fascinating. They can provide insight into the quality of your online content, let you know just how engaged your Twitter...

YouTube Subscription Fees: A Huge Opportunity For Content Marketers

In case you haven't heard the news, YouTube is changing one of its fundamental values. According to the Financial Times, as early as this...

How Can Inbound Marketing Make The Most of Google Now?

Last week, following the news that Google Now functionality may be coming to Google.com, I asked if Google Now would become the Holy Grail...

Is Google Now The Inbound Marketing Holy Grail?

As Google Now looks to be coming to a desktop near you, Eoin explores the implications of Google's smart assistant for inbound marketing. 'We give...

True Online Success Is Like HD TV

One of the most common discussions we have with our clients is around the idea of "success". We often ask clients how they have...

5 Ways To Fill That B2B Twitter Timeline

B2B customers don't find products or services through Twitter, do they? Actually, they do. Research by Optify, in January, found that Twitter has the...

What’s Wrong With Your Online Presence?

Sometimes it's hard to spot the root cause of a problem. You know you have one, you know you can do better, but you...

Effective Online Branding Is Like a Square Pizza

In yesterday's post, we discussed the potential learning for B2B marketers from 'weird' YouTube videos. One thing I forgot to mention was that some...

What Can B2B Marketers Learn From ‘Niche’ YouTube Videos?

The Internet has a habit of helping you to lose perspective. If you spend too much time online, you begin to forget what's normal...

Why Do You Want ‘Cool’ Online Marketing Content?

Cool' is an interesting word. It's a word with a secondary meaning that used to belong to only a small subset of the population....

Are You Lost in Bad B2B Website Organization?

On your way to work, do you look at the road signs much? Or check the names of the stations on your public transport...

Social Media Engagement, Contradiction and Starting a Fight

I respectfully disagree. Three words you rarely see on social media. Disagreement is one of the most common sentiments on most social networks, but...

Why Do You Sell B2B Services?

I have a game I like to play on LinkedIn. I go through my "People You Might Know" section and try to find the...

Take a Razor To Your Social Media Content

Social media content may seem insignificant to B2B organizations. Selling to businesses takes a lot more than a few funny videos on YouTube and...

The 5 Main Targets For Your B2B Marketing Content

There are two questions businesses always ask about their content. When you advise a company to build up their content output, and tell them...

The Minor Crimes That Send Your B2B Digital Marketing to Jail

It hits you in the stomach first. Before your brain has time to kick in, before your mouth even reaches its first expletive, you...

New Posts