Eoin Keenan
Media and Content Manager at Silicon Cloud. We help businesses to drive leads and build customer relationships through online marketing and social media. I blog mainly about social media & marketing, with some tech thrown in for good measure. All thoughts come filtered through other lives in finance, ecommerce, customer service and journalism.
By now you will no doubt have read about the importance of personal branding. With the advent of social media and the ease of...
The words digital marketing usually paint the same pictures. People's minds immediately go to social media, email and websites. They see rooms filled with...
I've been remiss in my duties recently. As bloggers, whether you're writing about sports or SAP, we have a responsibility to those who take...
There's a line that Bill Gates used, nearly 20 years ago, that comes up again and again whenever people talk about content marketing. You've...
Some mistakes are really easy to spot. As soon as you press send to the wrong email address or hand over the wrong report,...
As content marketing continues to rule the lands, more and more businesses are looking for ways to publish articles and other forms of valuable...
I recently moved house and, besides developing an obsession with space-saving and cardboard boxes, I have had to setup a lot of utilities. The...
We often get asked about the right way to do certain things. 'What needs to be included in a good email marketing campaign?' or...
What's the most important part of your business? Which industry topics do your clients care the most about? How do you measure their interest?...
I'll let you in on a little secret, whenever I write these blogs; I listen to music. It's a great way to block out...
The clever answer to the question in the title of this piece may be, 'Yeah, my customers', but that doesn't make it the right...
I read a lot of B2B digital marketing content. From rival brands, to client competitors, to industry blogs; I encounter it everywhere. And I've...
The best Inbound Marketing Strategies are about much more than just boosting traffic. Eoin takes a look at other benefits of Inbound Marketing. Inbound marketing...
Eoin feels that interviews are a little stressful, but they are all about presentation. As a B2B service provider, the information you output to...
Eoin is moving for the second time in a few months and he's not happy about it. Especially when letting agent failures remind him...
While there's plenty of interest and enthusiasm from digital marketers about Facebook Graph Search, Eoin isn't convinced, just yet. Ever since the first whispers that...
Eoin dusts down his tin foil hat and looks back on a digital marketing week dominated by privacy related-news. In a week that started with...
As someone who's been known to stray a little off-topic when blogging for business, Eoin looks at what you can and can't put in...
Every content marketer should have a heavily stocked toolkit. Simply churning out blog after whitepaper after blog is not a sustainable way to build...
I have to start with an admission, technology sometimes frustrates me. Not in a 'what does this do?'... 'Why do I need a social...