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Eoin Keenan

Eoin Keenan
Media and Content Manager at Silicon Cloud. We help businesses to drive leads and build customer relationships through online marketing and social media. I blog mainly about social media & marketing, with some tech thrown in for good measure. All thoughts come filtered through other lives in finance, ecommerce, customer service and journalism.

How To Manage Your Employees’ Personal Brand On LinkedIn

By now you will no doubt have read about the importance of personal branding. With the advent of social media and the ease of...

B2B Digital Marketing Is About Far More Than LinkedIn And Email

The words digital marketing usually paint the same pictures. People's minds immediately go to social media, email and websites. They see rooms filled with...

4 Reasons Pinterest Is A Waste Of Time For B2B Marketers (And one reason it might not be)

I've been remiss in my duties recently. As bloggers, whether you're writing about sports or SAP, we have a responsibility to those who take...

The Greatest Skill In Content Marketing

There's a line that Bill Gates used, nearly 20 years ago, that comes up again and again whenever people talk about content marketing. You've...

5 B2B Digital Marketing Mistakes You Don’t Know You’re Making

Some mistakes are really easy to spot. As soon as you press send to the wrong email address or hand over the wrong report,...

Publishing Shared Content? You Will Lose.

As content marketing continues to rule the lands, more and more businesses are looking for ways to publish articles and other forms of valuable...

B2B Content Marketing Can Help You Take On Bigger Brands

I recently moved house and, besides developing an obsession with space-saving and cardboard boxes, I have had to setup a lot of utilities. The...

B2B Digital Marketing’s Only Rule: There Are No Rules

We often get asked about the right way to do certain things. 'What needs to be included in a good email marketing campaign?' or...

5 Reasons Priorities Are The Key To Effective Content Marketing

What's the most important part of your business? Which industry topics do your clients care the most about? How do you measure their interest?...

B2B Social Media Is About Building Your Community

I'll let you in on a little secret, whenever I write these blogs; I listen to music. It's a great way to block out...

Do You Know Who Your B2B Content Marketing Is For?

The clever answer to the question in the title of this piece may be, 'Yeah, my customers', but that doesn't make it the right...

8 Horrible Words To Avoid In B2B Digital Marketing

I read a lot of B2B digital marketing content. From rival brands, to client competitors, to industry blogs; I encounter it everywhere. And I've...

5 Other Benefits Of Inbound Marketing Besides Traffic & Sales

The best Inbound Marketing Strategies are about much more than just boosting traffic. Eoin takes a look at other benefits of Inbound Marketing. Inbound marketing...

B2B Service Providers’ Online Presence Is A Daily Job Interview

Eoin feels that interviews are a little stressful, but they are all about presentation. As a B2B service provider, the information you output to...

One Mistake Can Destroy Your Online B2B Strategy

Eoin is moving for the second time in a few months and he's not happy about it. Especially when letting agent failures remind him...

Why Facebook Graph Search Won’t Work For Digital Marketing

While there's plenty of interest and enthusiasm from digital marketers about Facebook Graph Search, Eoin isn't convinced, just yet. Ever since the first whispers that...

The Week In Digital Marketing: Privacy, Mind Control & Progress

Eoin dusts down his tin foil hat and looks back on a digital marketing week dominated by privacy related-news. In a week that started with...

How Far Off-Topic Should A B2B Blog Go?

As someone who's been known to stray a little off-topic when blogging for business, Eoin looks at what you can and can't put in...

7 Steps To Creating A Great Content Marketing Infographic

Every content marketer should have a heavily stocked toolkit. Simply churning out blog after whitepaper after blog is not a sustainable way to build...

Don’t Rely On Responsive Design For Your Mobile Inbound Marketing

I have to start with an admission, technology sometimes frustrates me. Not in a 'what does this do?'... 'Why do I need a social...

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