Endri Hasanaj

Conscience-based buying — 3 sectors with caring customers

In days of yore, selling quality products and services at reasonable prices was fundamental to the success of many companies — while innovation and customer service excellence added a competitive edge. But with the internet opening up a wealth of consumer choice and corporate social...

Brilliant writing — why it’s the last word in customer connection

It should seem obvious, but without human language, there would be a huge hole in the interface that connects the web with the people who use it. There’s no doubt that coders, web developmers and design experts are clever — but where would they be...

Impress your customers with exceptional training

You’ve watched your staff fumble and fulminate around customers, their steps like Bambi on ice and their manners as polite as a snotty teenager belching in your face. It’s not a pretty sight – and it’ll lose you customers at an alarming rate. Unless you…

Perks, incentives and pensions — the triple whammy for happy internal customers

Business moguls like Richard Branson believe that when staff feel valued and satisfied, they’re more likely to offer excellent customer care — which in turn increases profits and pleases shareholders. In a recent interview with Inc. he reiterated his advice that you should ‘put staff...

How UX Became CX: The Rise of Customer-Focused Design

For decades technology has been focused on the user experience. After all, if the average user can’t understand how to interact with the features of a device or an app, that device or app is destined to be an abject failure. Yet, in recent...

Customer experience for cultural tourists — 3 UK departure trips to see iconic artworks

Cultural tourism is big business across Europe and great art has a magnetic attraction for millions of international visitors each year. Art and culture can make a dramatic improvement to customer experience — whether it’s with a brand or as part of a positive first...

Providing Value to Ecommerce Customers Beyond Discounts

Everyone loves getting a 10 percent off coupon, but online shoppers are bombarded with discounts and limited-time offers. If you want to wow your ecommerce customers, you’ll need to provide value to them beyond discounts. Offering seasonal and cyclical discounts is almost expected these...

How to find a customer-friendly location for your business

The customer cycle doesn’t begin and end with a fantastic product. If you’re running your business properly, it’s a comprehensive service that your clients will love from start to finish. That means amazing customer service. It means exemplary aftercare. But more than anything, it means...

Marketing — 3 ways to make technical brands exciting for customers

B2C brands sometimes make marketing look easy — they’re more prepared to gamble with distinctive messaging and bold branding to differentiate themselves from competitors and appeal to a wide audience. B2B businesses selling highly technical services and products can sometimes struggle to take the same...

3 hacks for embedding internal customers in the heart of your culture

Keeping customers happy is the central pillar of most businesses. But your most important customers might be internal — your employees. If staff aren’t treated properly by management then it’s far more challenging for them to provide external contacts with excellent service. But a recent…

4 British business sectors that smash customer experience

Business consultants Walker believe that by the year 2020, customer experience will overtake price and product as the key brand differentiator. And although tech can be harnessed towards improving customer service, it must be complemented by fostering customer-centric cultures internally and externally. But some organisations…

4 hacks for creating a brilliant brand name

Shakespeare claimed, “A rose by any other name would smell as sweet”. But would it sound as sensual if you called it a spiky perfume plant? When you’re thinking about what’s in a brand name the same logic applies — you don’t want the name…

B2B — 4 marketing hacks to help connect with business customers

B2B marketing can be tricky for firms trying to break into a competitive marketplace with niche goods and services. Your offering might be practical and useful, but the product itself may seem mundane. So here are four hacks to help you rise to the challenge…

How 4 London stores charm customers with experiential retail

Capturing customer footfall and engagement might be more difficult in London than anywhere else. Shoppers have such a wide range of choices that stores have to do something a little bit special to create an impact. So many retailers are harnessing the potential of bespoke…

Brilliant content breathes life into business to customer relationships

Great content can be taken for granted — like water for fish or air for humans. But your digital business will wither and die without it. Content covers everything from wonderful web writing to vibrant video and inspirational infographics — the most crucial elements that…

Innovative Leadership Is Imperative for Customer Retention

It doesn’t take long for consumers to get bored. Even just a month or two after the latest product release or the most recent service update, many consumers begin clamoring for something new — something innovative — and business leaders must respond, or else...

5 Ways to Build an Online Store with Your Customers in Mind

E-commerce is a rapidly growing field and retailers are quick to take advantage of this trend. However, some are more intent on making money than serving customers. They provide poor user experience and fail to come up with strategies that facilitate transactions. As a...

Customer Service Training: How to Help Your Staff Maximise their Potential

Providing great customer service brings rich rewards to any business. At a time when brand loyalty and trust has become more difficult to maintain, the customer service department is absolutely key to long-term commercial success. The way you train your staff has a huge...

A step-by-step guide to winning (and keeping) the trust of customers

In today’s crowded market, it takes years of hard work, clever promotions and consistently high standards to build customer loyalty. But it takes only one silly little mistake or misguided moment to instantly lose it. After all, customers have got plenty of options. Fail to…

5 Traits That Reveal a Customer Service Mindset

In any industry, one of the most important factors for a company’s success is the ability to deliver excellent customer service. Whether your company is B2B or B2C, you will be working with customers, and providing good service should be your top priority. After...

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