Ekaterina Walter
Ekaterina Walter
Ekaterina Walter led strategic and marketing innovation for Fortune 500 brands such as Intel and Accenture. Branderati, the start-up she co-founded, was acquired by Sprinklr where she now serves as Global Evangelist. Ekaterina is an international speaker and author of the Wall Street Journal bestseller Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg and co-author of The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Marketing Your Brand.
Social Media Resolutions Are About More Than the Apology
In today’s social media landscape, it’s no longer enough to simply apologize when receiving a customer complaint. In fact, apologies...