Ed Hadley
Ed Hadley
Ed Hadley is a B2B marketer with a decade of high tech experience. He is currently Senior Marketing Manager at Neolane, where he spearheads the conversational marketing technology provider's content creation efforts. Previously, Ed held marketing positions with Netage Solutions and PAN Communications.
Looking Past the Hype of 3 Digital Marketing Buzzwords: SoLoMo, Big Data, and Omni-channel
With the emergence of any buzzword, the hype can often overshadow the actual concept, but it's essential to consider how a trend can positively...
Exploring the Visual Side of Digital Marketing
There are many different types of learning styles: auditory, visual, kinesthetic, etc. However, research shows that 90% of information transmitted to the brain is...
25 Impressive Customer Stats Shared at Neolane Evolution 2013
Last week, I recapped the six overarching themes that emerged from Neolane Evolution 2013. Most of that material came from the event's keynote...
6 Overarching Themes from Neolane Evolution 2013
Hundreds of marketers gathered in beautiful Paris this week for Neolane Evolution 2013, our worldwide user conference. From amazing speakers and content to...
Salesforce.com Bets Big on Marketing (Updated Marketing Technopoly Infographic)
In an August 2012 earnings call, Salesforce.com CEO Marc Benioff made one of his trademark bold statements, vowing that the company's next billion-dollar business...
Should I Use My Campaign Management Tool for Email Execution?
There is a clear convergence of past and present happening in marketing today; traditional strategies such as email, direct mail, and call-centers, and emerging...
Cross-Channel Lead Nurturing: It’s Time to Move Beyond Email
According to Gartner, by 2020, customers will manage 85% of their relationships without talking to a human. Given trends in social media, you...
Evaluating Your Lead Management Process: 15 Questions to Ask
At times, it might seem like marketing moves at the speed of light. Just when you think it's safe to stop and take...
6 Industries (Beyond High Tech) Where Lead Management is Essential
Over the last decade, adoption of lead management technologies has blossomed across a wide variety of industries including Business-to-Business (B2B), Business-to-Consumer (B2C), and Business-to-Business-to-Consumer...
How Social Media Can Support the Lead Management Process
Engaging customers and prospects across a variety of marketing channels isn't necessarily difficult. But without methodically thinking through how customer interactions (regardless of...
Are Your Marketing Messages K-Cups or Carafes?
We live in an era of unprecedented individualization. Across even the most established industries and categories, products are now available in formats that...
Finding Your Way with Marketing Automation Workflow [Infographic]
Last summer at the Neolane Customer Forum, my colleague Matt Rawding gave a great presentation on workflow, which included numerous examples of the communications...
[Checklist] 7 Practical Email Deliverability Resolutions to Hang in Your Cube
Last week, Neolane and Return Path hosted a great webinar entitled, "7 Practical Email Deliverability Resolutions You Can Stick to in 2013." The...
Marketing Automation: What Is It, and How Can You Use It to Improve ROI in 2013?
Marketing is undergoing a fundamental shift. Emerging digital channels such as social media and mobile have created unique opportunities to reach a new generation...
The Cross-Pollination of B2B & B2C Marketing: Interview with Aaron LeValley
The lines between B2C and B2B marketing are blurring. There are B2B companies selling products via simple online transactions; B2C companies with longer buying...
6 Digital Marketing Infographics: SoLoMo, Email, and More
With the digital marketing landscape undergoing rapid change, marketers need to stay on top of the current trends to achieve the greatest results. To...
Zero-Segment Marketing: Deliver on the Promise of 1to1 Marketing by Moving Beyond Segments
Traditional segments are obsolete in today's increasingly complex, real-time, and cross-channel world. This statement can be unnerving to marketers who have long relied on segmentation...
Campaign Management is Dead! Long Live Campaign Management!
"The King is dead. Long live the King." is a traditional proclamation made following the accession of a new monarch. Translated from the...
The Best Marketing Advice: Think Small and Be Invisible
Good marketing reaches the widest possible audience and generates the most visibility, right? While that's the conventional thinking, I recently spoke with a...
The Age of Apps: Evolution of the Mobile Application [Infographic]
Less than five years after the launch of Apple's App Store, mobile applications have become one of the primary ways people communicate, shop, organize...