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Author Archive | Emily R. Coleman

Are We Asking Too Much of the Customer?

Blog post by on January 13, 2014

There is a tremendous amount of noise in the marketplace. And it is difficult to find someone who doesn’t feel over-burdened with the stresses of day-to-day living, and earning a living. There is no doubt about it. …

In Praise of Pedestrian Marketing

Blog post by on December 9, 2013

Pedestrian marketing – marketing that fits squarely into the norms of your market space and carefully adheres to the guidelines and rules of what everyone knows are the currently right ways to do things – offers some …

Influencer Marketing

Blog post by on November 13, 2013

Well, it’s upon us. The latest, greatest magical technique to sharpen our marketing efforts and bring customers to our doors in droves. No more worrying about “the marketplace.” Now we can focus on specific individuals or specific …

Marketing By The Numbers

Blog post by on October 29, 2013

At its core, marketing is a numbers oriented profession. We segment the market and size it. We worry about demographics and demographic trends. We do statistically significant market research (or, at least, we should). Marketers are given …

Why Six Sigma Doesn’t Work for Marketing

Blog post by on October 9, 2013

Six Sigma is an increasingly popular approach to measuring and managing quality. Its ultimate aim is “perfection,” the concept being that with continuing incremental improvement, there can be a reduction in variation approaching zero. Six Sigma is …

How to Improve Your Web Site’s ROI

Blog post by on September 23, 2013

What is your Web site’s ROI? When was the last time you heard anyone ask that question? CFOs are demanding (and marketers are scrambling for) a clear definition of social media return on investment. But Web sites …

Marketing is Not a Game

Blog post by on September 9, 2013

I recently published a blog wondering how someone could consider himself a professional marketer if all he knows is how to post on social media – or worse, doesn’t understand digital marketing at all. I got some …

Where Have All The Marketers Gone?

Blog post by on August 27, 2013

We all know that there are far too many people out there who call themselves marketers who only know how to tweet or post to Facebook or Instagram. But recently I had a conversation with several people …

7 Simple Tips for Social Media Success

Blog post by on August 12, 2013

1. Remember these platforms are called social media. Your tweets, your posts, your comments, etc. should not all be about you. Be generous with your re-tweets and re-posts. Flagrant ego-thumping and blatant sales pitches may get you …

Start-ups: Bringing Up Baby

Blog post by on July 29, 2013

Entrepreneurs often liken the process of bringing a new product/company to market as giving birth. And the analogy is not far off the mark. Months, often years, are involved in defining a vision and giving it tangible …