Ernan Roman
Ernan Roman
Ernan Roman (@ernanroman) is president of ERDM Corp. and author of Voice of the Customer Marketing. He was inducted into the DMA Marketing Hall of Fame due to the results his VoC research-based CX strategies achieve for clients such as IBM, Microsoft, QVC, Gilt and HP. ERDM conducts deep qualitative research to help companies understand how customers articulate their feelings and expectations for high value CX and personalization. Named one of the Top 40 Digital Luminaries and one of the 100 Most Influential People in Business Marketing.
Tips for Innovating with Integrated Messaging and Experiences to Engage Customers
Michaels and Sally's are taking omnichannel to new levels through interconnected campaigns that blend and blur the lines between media...
A Visa Marketing SVP Answers 4 Questions For Marketing Innovators
Featured on CMO.com Lara Hood Balazs leads North America marketing for Visa, where she is responsible for building the brand and business in the U.S....
Lowe’s Innovation Labs Director Answers 4 Questions For Marketing Innovators
Article by Ernan Roman Featured on CMO.com Kyle Nel is executive director of Lowe's Innovation Labs, where he has developed the Lowe's Holoroom, an augmented…
Days Of ‘Spray And Pray’ Marketing Are Done
Article by Ernan Roman Featured on CMO.com Too much marketing communication and too little targeting has been behind a sharp uptick in brand damage. In…
How Disney Influences Small Customer Segments for Major Impact
The art and science of engaging customers segments via influencer marketing or blogger outreach has emerged as a necessity for...
Human Data: The Powerful Differentiator
Article by Ernan Roman Featured on the DMA Advance Blog. Human Data: The Powerful Differentiator “We believed that with tighter targeting we could increase engagement.…
A Google Head of Product Commercialization Answers 4 Questions for Marketing Innovators
Beau Avril, Global Head of Product Commercialization, Google Preferred will address these 4 questions; What is one marketing topic that is most important to you...
CMOs Must Shift Focus from Transactions to “Addictive Experiences”
Customers become "brand partners" when companies shift from treating them as transactions to creating addictive experiences which meet and exceed customer's needs. Following are important...
Marketers: Use These 2 Strategies to Engage with Consumers, Win BIG
Your marketing messages go through a virtually instantaneous evaluation by consumers. They either identify with your communication...
3 Ways to Re-ignite the Bond with Current Customers
Most companies take existing customers for granted. They make 3 deadly assumptions; customers understand everything about your products, you know everything about your customers...
3 Keys for Experiential Marketing Effectiveness
Customers want their voices heard like never before. They want to know that their concerns are acknowledged. They want to know that their wants...
Mercedes-Benz Head of Marketing Communications Answers 4 Questions for Marketing Innovators
Article by Ernan Roman Featured on CMO.com Dr. Jens Thiemer, Head of Marketing Communications at Mercedes-Benz will address these 4 questions; What is one marketing topic…
3 Websites That Are Winning With Consumers
Article by Ernan Roman Featured on Forbes.com Results from Voice of Customer (VoC) research our firm has conducted for major brands among 25 to 55…
3 Companies Redefining Personalization and What This Means for You
Findings from VoC Research our firm has conducted among BtoC and BtoB marketers such as MassMutual, Gilt, IBM and QVC indicate...
3 Ways Mobile is Impacting Your Marketing Right Now
Your company has become a mobile experience for customers whether you are ready for it or not. Today's multi-device consumer is increasingly accessing your...
A MassMutual CMO Answers 4 Questions for Marketing Innovators
Heather Smiley, CMO, Retirement and Worksite Insurance at MassMutual, will address these 4 questions; What is one marketing topic that is most important to you as...
Don’t Ignore These Three Customer Journey Experiences
Article by Ernan Roman Featured on CMO.com Every consumer is on a journey when they interact with your brand. And each of their journeys are…
How to Use VoC Insights from Employees & Customers to Improve Experiences
We are often asked what sources of VoC insights should be used to improve the company’s customer experience. And often,...
Sephora Innovation Lab VP Answers 4 Questions for Marketing Innovators
Bridget Dolan, Vice President, Sephora Innovation Lab, will address these 4 questions; What is one marketing topic that is most important to you as an innovator?…
Are You Having These 3 Customer Conversations Every Day?
Research findings indicate that customers welcome ongoing communication with brands…if they are based on relevant two-way conversations. Learnings from Voice of Customer research we have...