David Vogel
David Vogel
David Vogel is Digital Marketing Manager at Datapipe, specializing in Search Engine Optimization (SEO), online advertising, analytics, and marketing technology. David also blogs about online marketing at http://davidvogel.co. href="https://twitter.com/DavidVogelDotCo">@DavidVogelDotCo.
The ABC’s of Mobile Marketing
The mobile marketing industry is filled with more than its fair share of TLAs (Three Letter Acronyms). Here's a quick primer on the shortened...
STALKER ALERT! How to Personalize your Marketing Without Being a Creeper
My wife recently had a scary run in with a stalker: the website of a local pharmacy. It started innocently enough. She was in the...
Recovering Your Marketing Budget with an Optimized Marketing Supply Chain
Throwing away marketing budget on obsolete or wasted materials? Optimizing your marketing supply chain allows you to save and redeploy those dollars. There is an...
How We As Marketers Can Regain Our Swagger
Yesterday, I was part of a packed house to hear Lawrence Kimmel, CEO of the Direct Marketing Association, discuss new marketing trends for 2011...
Intro to Auto-Triggers for Sales and Marketing
Auto-triggers allow marketing and sales to turn routine, manual touch points into automated, highly-effective communications. From a simple email auto-responder that thanks web visitors for...
Top 10 Direct Marketing Posts of 2010
As 2010 comes to a close, it’s time to take another look at the ten most popular and important posts on blog.mailprint.com during this...
Q&A: Cynthia Artin on QR Codes in Direct Marketing
QR Codes are starting to show up everywhere from direct mail to billboards in Times Square. Photo Credits: QRiousCODE As we discussed recently in our...
How to Stop Bad Data from Wrecking your Marketing Budget
Close doesn't count in database quality. The accuracy of your data can make or break your marketing budget. This guest post provided by Erin Haselkorn,...
Seth Godin Dishes on Direct Marketing Vs. Mass Marketing
In a recent post from Seth Godin, the influential author and speaker divulges a main difference between mass marketers and direct marketers: the process...
Is Social Media Marketing Poaching Direct Marketing Results?
For the marketing community, social media is the newest, shiniest toy we've had in a while, and most of us are rushing to learn...