Duff Anderson
Duff Anderson
Duff Anderson is a visionary in digital Voice of the Customer research with over 20 years' experience. As SVP and Co-founder at iPerceptions, Duff is responsible for providing expert advice to organizations on how to gain a competitive advantage across the digital customer lifecycle and become more customer-centric.
3 Key Takeaways from NGPX 2018
What a week it was at NGPX 2018! This year’s conference took place in sunny San Diego, California, and gathered hundreds of Healthcare and Patient…
The true value of Voice of the Customer in Customer Experience Management
Data is only as valuable as what you do with it, and Voice of the Customer (VoC) data is no different. In a world where…
Omni-channel vs. Multi-channel: What’s the Difference?
As customers, we’ve reached a stage where we now expect to be able to interact with our favorite brands wherever, whenever and however it best…
Adobe Summit Recap – Make Experience Your Business
This year, my Adobe Summit experience started off a little differently. I went hiking. With the opportunity to take in the natural beauty of Red…
What You Need To Know About The Omni-Channel Customer Experience
I recently had the privilege to attend an NHL game. It was a magical experience watching the speed, power and precision of the world’s best…
Top 7 Customer Experience Trends and Predictions for 2018
2018 is already upon us, and as with every new year, we’re greeted with fresh new challenges, and a slew of new approaches to take…
CX Metrics Series: Net Promoter Score
This is the fifth blog post in a series that examines key Customer Experience metrics that every Voice of the Customer (VoC) program should...
3 Steps to Take The Headache Out Of A Website Redesign
As Co-founder of iPerceptions, I have had the opportunity to help countless Fortune 500 brands do website redesigns. In my experience, it is one...
4 Retail Technology Trends To Keep An Eye On
Today retailers have an incredible challenge to make themselves stand out from the pack and keep consumers attention. Whether it’s the in-store experience in...
5 Key Skills You Need To Become A Digital Marketing Superstar
We live in a world dominated by technology. From smartphones to apps to wearables, consumers today are always connected. As a result, marketing has...
4 Ingredients of a Successful Customer Experience Program
The secret is out. Customer Experience is now one of the main competitive advantages that companies strive to obtain over their competitors, and is...
CX Metrics Series: Customer Satisfaction
This is the second blog post in a series that examines key Customer Experience metrics that every Voice of the Customer (VoC) program should...
4 Key Pillars Of Customer Experience Governance
The era of the customer experience (CX) is well and truly here. Every aspect of your company, from your employees to the products and...
[CHEAT SHEET] How to Get Your C-Suite to Buy-In to the Customer Experience
Customer Experience has now become one of the primary competitive advantages on which many companies strive to gain the upper hand in their industry. This...
3 Important Things To Remember When Designing A Mobile Survey
Looking at the world around us, it’s clear that Mobile has moved from the realms of being the “next big thing” to now being...
Recap of Day 2 of the Adobe Summit – The Emotion of Experience
Following on from a jam- packed first day, day 2 of the Adobe Summit didn’t disappoint. The morning kicked off with a keynote that...
Recap Of Adobe Summit Day 1 – Making The Experience Your Business
Yesterday marked the opening of the Adobe Summit, the largest digital marketing conference in the world. This year, over 12,000 attendees have made their...
3 Data Points To Bridge The Gap Between Your Adobe Analytics and Voice of the Customer Data
In today’s online environment, where you can leverage web analytics solutions like Adobe® Analytics to track how your visitors interact and navigate your website,...
5 DEADLY Voice Of The Customer Myths Debunked
There is no questioning it; we are living in the age of the customer. Shar VanBoskirk, an Analyst at Forrester Research, stated that, “Only...
Top 5 Customer Experience Trends For 2017
The new year has arrived, and with the start of any new year comes the onslaught of predictions of what is going to make...