David Raab
David Raab
David Raab is a consultant specializing in marketing technology and analysis. Clients have included major firms in financial services, retail, communications, and other industries. His B2B Marketing Automation Vendor Selection Tool provides detailed information and guidance to buyers of marketing systems. Mr. Raab has written hundreds of articles for DM Review, DM News and other industry publications. Many of these are available without charge at www.archive.raabassociatesinc.com.
Stride Offers a Next-Generation Customer Data Platform
It seems a bit soon to wax nostalgic about the good old days of the Customer Data Platform industry. But the industry has become so…
European CDP Market Is Still Behind the U.S.
I returned earlier this week from a sequence of workshops, speeches, and meetings in Europe, all focused on Customer Data Platforms. Here are some observations:-…
What’s Different About European CDPs?
For reasons that made sense at the time, I recently interviewed myself about the CDP Institute's latest review of Europe-based CDP vendors. Here's how that…
Consumers Aren’t As Into Personalization As You Think, and Other Survey Results
I review a lot of surveys -- easily a dozen each week. Mostly they go into a big file which I mine occasionally for helpful…
2018 Was a Great Year for Customer Data Platforms
The CDP industry had a great 2018, growing by 60% and reaching $740 million revenue, according to the CDP Institute’s just-released Industry Update (click here…
What’s Next for the CDP Industry?
It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge:…
Oracle CX Unity Looks Like a Real Customer Data Platform
I finally caught up with Oracle for a briefing on the CX Unity product they announced in October. Although it was clear at the time…
Purpose-Driven Marketing Comes to Town
The Association of National Advertisers (ANA) last week announced creation of a “Center for Brand Purpose” that will help companies publicize their social purpose. Confirming…
Why Are There So Many Types of Customer Data Platforms? It’s Complicated.
I spend much of my time these days trying to explain Customer Data Platforms to people who suspect a CDP could help them but lack…
How to Build a CDP RFP Generator
Recent discussions with Customer Data Platform buyers and vendors have repeatedly circled around a small set of questions:what are the use cases for CDP? (This…
Salesforce Customer 360 Solution to Share Data Without a Shared Database
Salesforce has sipped the Kool-Aid: it led off the Dreamforce conference today with news of Customer 360, which aims to “help companies move beyond an…
Adobe, Microsoft and SAP Announce Open Data Initiative: It’s CDP Turf But No Immediate Threat
One of the more jarring aspects in Adobe’s briefing last week about its Marketo acquisition* were several statements that suggested Marketo and Adobe’s other products…
Customer Data Platforms vs Master Data Management: How They Differ
My wanderings through the Customer Data Platform landscape have increasingly led towards the adjacent realm of Master Data Management (MDM). Many people are starting to…
Third Party Data Is Not Dead Yet
Third party data is not dead yet.It was supposed to be. The culprit was to be the EU’s General Data Protection Regulation, which would cut…
BadTech Is the Next New Thing
Forget about Martech, Adtech, or even Madtech. The next big thing is BadTech.I’m referring to is the backlash against big tech firms – Google, Amazon,…
CDP Myths vs Realities
A few weeks ago, I critiqued several articles that attacked “myths” about Customer Data Platforms. But, on reflection, those authors had it right: it’s important…
Arm Ltd. Buys Treasure Data CDP
Customer Data Platform vendor Treasure Data today confirmed earlier reports that it is being purchased by Arm Limited, which licenses semi-conductor technologies and is itself…
Salesforce Buys Datorama Customer Data Platform: It’s Complicated
News that Salesforce had purchased Datorama crossed the wire just as I was starting on two weeks of travel, so I haven’t been able to…
Get Ready for CDP Horror Stories as Customer Data Platforms Enter the Trough of Dillusionment
It’s nearly a year since Gartner placed Customer Data Platforms at the top of its “hype cycle” for digital marketing technologies. The hype cycle shouldn’t…
Interpublic Group is Buying Acxiom Marketing Services for $2.3 Billion. Here’s Why.
Yesterday brought news that Acxiom had agreed to sell its marketing services business to Interpublic Group, a major ad holding company, for $2.3 billion. Acxiom…