David Raab

B2B Marketers Are Buying Customer Data Platforms. Here’s Why.

I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers.  The topic is more intriguing than it sounds because...

Self-Driving Marketing Campaigns: Possible But Not Easy

A recent Forrester study found that most marketers expect artificial intelligence to take over the more routine parts of their jobs, allowing them to...

Treasure Data Offers An Easy-to-Deploy Customer Data Platform

One of my favorite objections from potential buyers of Customer Data Platforms is that CDPs are simply “too good to be true”.   It’s a...

Blueshift CDP Adds Advanced Features

I reviewed Blueshift in June 2015, when the product had been in-market for just a few months and had a handful of large clients....

The Personal Network Effect Makes Walled Gardens Stronger, But There’s Still Hope

I’m still chewing over the role of “walled garden” vendors including Google, Amazon, and Facebook, and in particular how most observers – especially in...

Amazon Buys Whole Foods: It’s Not About Groceries

Most of the comments I’ve seen about Amazon’s acquisition of Whole Foods have described it as Amazon (a) expanding into a new industry (b)...

SessionM Expands from Loyalty to Full Customer Engagement Management

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. The system has since...

Dynamic Yield Offers Flexible Omni-Channel Personalization

There are dozens of Web personalization tools available. All do roughly the same thing: look at data about a visitor, pick messages based on...

Martech Vendors Can’t Avoid Ad Audience Battles

It’s been said that sports are soap operas for men. You can see business news the same way: a drama with heroes, villains, intertwining...

Here’s Why Airlines Treat Customers Poorly

Last week’s passenger-dragging incident at United Airlines left many marketers (and other humans) aghast that any company could purposely assault its own customer. As...

Monetate Adds Machine-Learning Based Real Time Ecommerce Personalization

Monetate is one of the oldest and largest Web testing and personalization vendors, founded in 2008 and now serving more than 350 brands. Its...

Do CMOs Really Spend More on MarTech Than CIOs? A New Study Says...

Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets...

Wondering How Customer Data Platforms Relate to Other Marketing Systems? Here’s a Picture

I was asked the other day about the distinction between Customer Data Platforms and Journey Orchestration Engines. My immediate answer was “Some CDPs are...

Is MarTech Is Too Important To Leave To The Marketers?

I’m still pondering the relationship between marketing and IT: what it is, will be, and should be. A few new ingredients have kept the...

Forecast: Self-Assembling Application Bundles Will Manage Customer Experience

I recently described a Deloitte paper on technology trends, focusing on their descriptions of IT management methods. The paper also covered broader trends including:Unstructured...

CrossEngage Orchestrates Customer Journeys Using Events

It feels like forever since I first wrote about Journey Orchestration Engines (JOEs), although it is just one year. Orchestration was already a hot...

Should Customer Data Platforms Be “Marketer-Controlled”?

Thomas Wieberneit argues in a thoughtful blog post that companies need one platform for consolidated customer data, but that Customer Data Platform isn’t it...

Corporate IT Will Regain Control Over Marketing Technology (And That’s Okay)

One of my favorite factoids comes from a Computerworld survey in which IT managers placed marketing technologies at 20th of 28 items on their...

CaliberMind Offers B2B Orchestration with a Twist

I spent quite a bit of time debating with myself how to classify CaliberMind. But instead of presenting my conclusion and defending it, I’ll...

Why MarTech Fails: A Data Driven Answer

I’ve sensed a certain weariness in recent discussions of marketing technology, as marketers realize their business problems remain even after massive investments in new...

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