David Raab

Wondering How Customer Data Platforms Relate to Other Marketing Systems? Here’s a Picture

I was asked the other day about the distinction between Customer Data Platforms and Journey Orchestration Engines. My immediate answer was “Some CDPs are...

Is MarTech Is Too Important To Leave To The Marketers?

I’m still pondering the relationship between marketing and IT: what it is, will be, and should be. A few new ingredients have kept the...

Forecast: Self-Assembling Application Bundles Will Manage Customer Experience

I recently described a Deloitte paper on technology trends, focusing on their descriptions of IT management methods. The paper also covered broader trends including:Unstructured...

CrossEngage Orchestrates Customer Journeys Using Events

It feels like forever since I first wrote about Journey Orchestration Engines (JOEs), although it is just one year. Orchestration was already a hot...

Should Customer Data Platforms Be “Marketer-Controlled”?

Thomas Wieberneit argues in a thoughtful blog post that companies need one platform for consolidated customer data, but that Customer Data Platform isn’t it...

Corporate IT Will Regain Control Over Marketing Technology (And That’s Okay)

One of my favorite factoids comes from a Computerworld survey in which IT managers placed marketing technologies at 20th of 28 items on their...

CaliberMind Offers B2B Orchestration with a Twist

I spent quite a bit of time debating with myself how to classify CaliberMind. But instead of presenting my conclusion and defending it, I’ll...

Why MarTech Fails: A Data Driven Answer

I’ve sensed a certain weariness in recent discussions of marketing technology, as marketers realize their business problems remain even after massive investments in new...

Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns

It wasn’t until the end of a long demonstration that I finally understood what Zaius is. Which is pretty ironic, since they’re an almost...

Lead Genius Adds a Dash of Artificial Intelligence to Account Based Marketing

You may have noticed that I’m writing a little less about artificial intelligence than I had been. It may be that Skynet has imprisoned...

Quaero AdVantage CDP Bridges Identified and Anonymous Data

It’s a common pattern: several vendors proudly roll out new products they developed in secret, only to find they’re all very similar. The amazing...

Customer Data Platform Industry Profile: A Look Inside the Numbers

My snarky twin at the Customer Data Platform Institute just published a new report on the CDP industry. Since few industry vendors release financial...

Optimove Optibot Automates Campaign Optimization

I finally caught up with Optimove for a briefing on the Optibot technology they introduced last September. For a bit of background, Optimove is...

Boxever Puts Airline Data in Context for Better Passenger Experience

Everyone loves a good origin story* and Boxever has a classic: the company started as system to recommend add-on purchases on airline booking sites...

The World May Be Ending But, If Not: 3 Tips To Be a Better...

About eighteen months ago I started presenting a scenario of a woman named Jane riding in a self-driving car, unaware that her smart devices...

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.*...

Can Customer Data Platforms Have Decision Functions? Discuss.

I’ve had at four conversations in the past twenty four hours with vendors who build a unified customer database and use it to guide...

3 Insights to Help Build Your Unified Customer Database

The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation with MarTech...

Pega Customer Decision Hub Offers High-End Customer Journey Orchestration

My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products.  But some older systems qualify as well.  In some ways...

Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed

Tech marketing agency Walker Sands and industry guru Scott Brinker of Chief Martech yesterday published a fascinating survey on the State of Marketing Technology...

New Posts