David Raab

Quaero AdVantage CDP Bridges Identified and Anonymous Data

It’s a common pattern: several vendors proudly roll out new products they developed in secret, only to find they’re all very similar. The amazing...

Customer Data Platform Industry Profile: A Look Inside the Numbers

My snarky twin at the Customer Data Platform Institute just published a new report on the CDP industry. Since few industry vendors release financial...

Optimove Optibot Automates Campaign Optimization

I finally caught up with Optimove for a briefing on the Optibot technology they introduced last September. For a bit of background, Optimove is...

Boxever Puts Airline Data in Context for Better Passenger Experience

Everyone loves a good origin story* and Boxever has a classic: the company started as system to recommend add-on purchases on airline booking sites...

The World May Be Ending But, If Not: 3 Tips To Be a Better...

About eighteen months ago I started presenting a scenario of a woman named Jane riding in a self-driving car, unaware that her smart devices...

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

BlueVenn has only been active in the U.S. market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.*...

Can Customer Data Platforms Have Decision Functions? Discuss.

I’ve had at four conversations in the past twenty four hours with vendors who build a unified customer database and use it to guide...

3 Insights to Help Build Your Unified Customer Database

The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation with MarTech...

Pega Customer Decision Hub Offers High-End Customer Journey Orchestration

My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products.  But some older systems qualify as well.  In some ways...

Walker Sands / Chief Martech Study: Martech Maturity Has Skyrocketed

Tech marketing agency Walker Sands and industry guru Scott Brinker of Chief Martech yesterday published a fascinating survey on the State of Marketing Technology...

Singing the Customer Data Platform Blues: Who’s to Blame for Disjointed Customer Data?

I’m in the midst of collating data from 150 published surveys about marketing technology, a project that is fascinating and stupefying at the same...

Hull.io Offers A Customer Data Platform for B2B Marketers

The need for a Customer Data Platform – a marketer-controlled, unified, persistent, accessible customer database – applies equally to business and consumer marketing. Indeed,...

Datorama Applies Machine Intelligence to Speed Marketing Analytics

As I mentioned a couple of posts back, I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors...

How Quickly Is the MarTech Industry Growing?

Everyone in marketing knows there’s a lot of new marketing technology, but how quickly is martech really growing? Many people cite changes in Scott...

Guide to ABM Vendors: What’s in a Complete ABM Stack?

Yesterday’s post announced our new Guide to ABM Vendors, which helps marketers make sense of the confusing variety of ABM-related systems. The post describes...

Aprimo Brand Re-emerges as Marketing Operations Specialist and Merges with Revenew Distributed Marketing System

When we last left Teradata Marketing Applications, it had just been sold to Marlin Equity Partners, whose major previous investment in marketing technology was...

YesPath Takes Its Own Route to Managing ABM Journeys

Account based marketing is clearly an important technique for B2B marketers, but I don’t see it displacing all other approaches. For exactly that reason,...

Strikedeck Adds Automation to Customer Success Management

I first started paying attention to “customer success management” systems when I realized they were assembling data from multiple sources to build a consolidated...

Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Microsoft surprised pretty much everyone today by announcing a $26.2 billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several...

ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and...

When I first starting thinking about Account Based Marketing, I assumed that an ABM system would let marketers replicate at scale how sales teams...

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