David Raab
David Raab
David Raab is a consultant specializing in marketing technology and analysis. Clients have included major firms in financial services, retail, communications, and other industries. His B2B Marketing Automation Vendor Selection Tool provides detailed information and guidance to buyers of marketing systems. Mr. Raab has written hundreds of articles for DM Review, DM News and other industry publications. Many of these are available without charge at www.archive.raabassociatesinc.com.
Whatsnexx Manages Customer States, Not Campaigns
Whatsnexx offers itself as a radically easier way to manage customer and prospect interactions than conventional marketing automation. I agree that it's radically different:...
eBay Offers $2.4 Billion for GSI Commerce: More Support for Marketing Automation
eBay's $2.4 billion offer for e-commerce services giant GSI Commerce has been described largely in terms of helping eBay to compete with Amazon in...
OMMA Metrics Conference: Online Ads Must Prove Real Value To Succeed
I took a break from my usual obsessions yesterday to attend the New York edition of MediaPost's OMMA Metrics and Measurement conference. It was...
Infusionsoft Helps Clients Map Their Marketing Strategy
Summary: Infusionsoft is making it easier to build campaigns and taken a new approach to helping clients plan their marketing programs. Both are needed...
eTrigue Puts a New Interface on Mature Marketing Automation Features
Summary: eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems. With mature features and...
Act-On Software Stresses Ease of Use
Summary: Act-On Software's revised system offers a reasonable mix of features in an easy-to-use interface. At $500 per month with no annual contract, it's...
The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot
Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. This could be a real game-changer in the small business...
Are We Making Marketing Automation Harder Than Necessary?
Summary: Is stressing the need for process change making marketing automation too complicated, or a recognition of what it really takes for success? Vendors...
MarketingPilot Offers Integrated Marketing Management for Mid-Size Companies
Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot, a vendor I've been following since its launch nearly ten...
SAS Acquires AssetLink: Great for Enterprises, But What About the Rest of Us?
Summary: SAS's purchase of AssetLink ensures it's a viable alternative to IBM/Unica and Teradata/Aprimo for integrated marketing management. The real question is whether mid-size...
Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried?
Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. This is a major expansion for Constant Contact, placing...
ClickDimensions Offers Marketing Automation as a Microsoft CRM Add-on
Now that I'm more or less finished launching the B2B Marketing Automation Vendor Selection Tool (VEST), I can start catching up on the other...
Which B2B Marketing Automation Systems Have Hard-to-Find Features? The Answers May Surprise You
Summary: A close look at which vendors have the least common features finds some are widely distributed, while others are concentrated among products for...
Aligning Technology and Digital Marketing Strategies
Technology strategy is how a company uses technology to achieve its business goals. The business goals themselves are determined by corporate strategy: typical goals...
Picking Your Best Marketing Automation Vendor: One Size Won’t Fit All
Summary: Vendor scores from our new B2B Marketing Automation Vendor Selection Tool offer new proof of an old truth: there's no one best system...
B2B Marketing Automation Vendor Comparisons: New Report Next Week and The Coolest Sample Yet
I suspect you may be getting tired of reading about the features in my new report comparing B2B marketing automation vendors, and want some...
B2B Marketing Automation Vendor Comparison — Here’s a Sample
I've been having way too much fun working on my new industry report. I decided to make it an interactive document that lets users...
Another Estimate of B2B Marketing Automation Revenue
Summary: Here's a closer look at revenue per employee and marketing automation revenue in general. I get the same answers as before but now...
How Big Is the B2B Marketing Automation Industry?
Summary: Here are my estimates for the size of the B2B marketing automation industry, broken down by customer segments. Enjoy. I've been working madly on...
Ranking B2B Marketing Automation Vendors: Part 3
Summary: The first two posts in this series described my scoring for product fit. The third and final post describes scoring for vendor strength....