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David Raab

David Raab
David Raab is a consultant specializing in marketing technology and analysis. Clients have included major firms in financial services, retail, communications, and other industries. His B2B Marketing Automation Vendor Selection Tool provides detailed information and guidance to buyers of marketing systems. Mr. Raab has written hundreds of articles for DM Review, DM News and other industry publications. Many of these are available without charge at www.archive.raabassociatesinc.com.

Software Review: Osano Manages Privacy Consent and Access Requests

The next stop on our privacy software tour is Osano, which bills itself as “the only privacy platform you’ll ever need”.  That's a bit of…

When CDPs Fail: Insights from the CDP Institute Survey

We released a new member survey last week at the CDP Institute. You can (and should) download the full report, so I won’t go through…

Software Review: BigID for Privacy Data Discovery

Until recently, most marketers were content to leave privacy compliance in the hands of data and legal teams. But laws like GDPR and CCPA now…

Data Security is a Problem Marketers Must Help Fix

Everything you need to know about 2020 is covered by the fact that “apocalypse bingo” is already an over-used cliché. So I doubt many marketers…

Don’t Misuse Proof of Concept in System Selection

Call me a cock-eyed optimist, but marketers may actually be getting better at buying software. Our research has long shown that the most satisfied buyers…

Here’s a Game about Building Your Martech Stack

I’ve recently been running workshops to help companies plan deployment of their Customer Data Platforms. Much of the discussion revolves around defining use cases and,…

Companies Scramble to Report on COVID-19 Business Impact

As marketers finish their initial emergency adjustments to coronavirus lockdowns, they are starting to think about longer-term plans. While the shape of things to come…

Balandra Orchestrates Customer Journey Without a CDP

Balandra Customer Flow Diagram The need for a system that assembles unified, sharable customer profiles is now widely accepted. So is the label of “Customer…

Reflections on the CDP Revolution in France (and the Rest of Europe)

The CDP Institute just published a report on the CDP Industry in Europe (download here). This was based primarily on the global Industry Update released…

Understanding Adobe Real Time CDP

Adobe fully released its Real Time Customer Data Platform last November. Although they had briefed me on it before then, it was only this week…

Acquia Buys AgilOne CDP

Acquia, which is moving past its roots in Web content management to become a multi-channel “digital experience platform” (DXP), took a big step in that…

What Happens When Everyone Has a CDP?

October 22 was a landmark day for the CDP industry.  We reported three significant announcements: Mastercard bought CDP and loyalty vendor SessionM which will power…

Privacy Regulations Will Lead to Advertising Innovation

Naysayers doubted that the European Union’s General Data Protection Regulation (GDPR) and ePrivacy rules, California Consumer Privacy Act (CCPA) and related privacy regulations would have…

It’s CDP Time for Marketing Cloud Vendors

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360;…

Tableau, Looker, and Origami Logic Acquisitions Show Analytics Is In Fashion

One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend. By that…

What’s Next for the Customer Data Platform Industry?

Customer success platform Gainsight recently released a Customer Data Platform module for its system. This followed Freshworks’ acquisition of Natero, another customer success platform that…

Do Customer Data Platforms Need Real-Time Processing?

Is real-time processing a requirement for a Customer Data Platform? It’s a deceptively simple question that can’t be answered without resolving two additional questions: What…

Jamie’s Excellent Privacy Adventure

Jamie knew something was wrong when his alarm clock didn’t greet him by name. Weird, he thought.Things quickly got weirder.The water in the shower wasn’t…

Privacy-Protecting Systems Are The New Green

Let’s take a break from Customer Data Platforms to do some trend-spotting. I spy with my little eye…privacy systems!Specifically, there's a crop of systems that…

Informatica Buys AllSight and What It Means for the CDP Industry

Informatica announced last week that has purchased AllSight, a Toronto-based Customer Data Platorm vendor. This is interesting on several levels:A CDP vendor is being bought…

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