David Raab
David Raab
David Raab is a consultant specializing in marketing technology and analysis. Clients have included major firms in financial services, retail, communications, and other industries. His B2B Marketing Automation Vendor Selection Tool provides detailed information and guidance to buyers of marketing systems. Mr. Raab has written hundreds of articles for DM Review, DM News and other industry publications. Many of these are available without charge at www.archive.raabassociatesinc.com.
SDL Buys Marketing Automation Vendor Alterian for $107 Million
So, it turns out that while I've been obsessing over vendor selection workbooks, our friends at marketing automation vendor Alterian up and got bought...
Marketing Automation Vendor Selection: Summing Up
It's time to wrap up this series of posts on marketing automation vendor selection, which were based on my November 10 Webinar with Neolane...
Marketing Vendor Selection: Trends You’ll Need to Support
As I wrote yesterday, no one knows exactly what we'll want from our marketing automation systems in the future. But it's still worth taking...
Marketing Automation Selection: Finding a Future-Safe Vendor
Marketers can do a better job of picking their marketing automation vendors if they roll up their sleeves and try. I wrote yesterday about...
Marketo Raises Another $50 Million: Where Does the Money Go?
Marketo this morning announced a new $50 million funding round, almost exactly one year to the day after raising $25 million in November 2010....
Vendor Selection: Writing a Good Requirements Document
My last two posts (not counting this morning's detour into Marketo-land) described common errors marketers make when selecting marketing automation systems. How did we...
Marketers Do a Bad Job Selecting Marketing Automation Systems
I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week's Webinar with Neolane. (To replay the Webinar, click here.) ...
The Seven Deadly Sins of Marketing Automation System Selection
I'll be giving a Webinar this Thursday on evaluating marketing automation software, sponsored by Neolane. Part of the content will be a list of...
B2B and B2C Marketing Automation: Understanding the Differences
As you might have guessed from my recent list of B2C marketing automation systems, I've recently been spending some time helping consumer marketers to...
Marketo Spark Targets Small Business Marketing Automation
Marketo today announced the launch of Spark, a new brand aimed at small and mid-size business. Functionally, Spark is pretty much identical to the...
Beanstalk Data Adds Service to the Marketing Automation Recipe
Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you'll find inside. Thinking...
HubSpot’s Strategy for Winning the Marketing Automation Horserace
Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and...
List of Mid-Tier Business-to-Consumer Marketing Automation Systems
The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. By...
More Systems for Business-to-Consumer Marketing Automation
I spent yesterday prowling the exhibit hall at the Direct Marketing Association annual conference in Boston. This uncovered several additional candidates for mid-tier business-to-consumer...
Useful Tips from Inbound Marketing Summit and Hubspot User Group
I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. These featured a flock of first-rate...
Book Review: Adam Needles’ Balancing the Demand Equation
Business marketers can find plenty of books on broad strategies and plenty of other books on specific tactics. But a framework for connecting...
Pardot Stays Focused on Small and Mid-Size Clients
I caught up last week with Pardot co-founder and Chief Operating Office Adam Blitzer. It had been over a year since...
Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.
I spent most of this week at Salesforce.com's Dreamforce conference. With 45,000 registrants, the company says that Dreamforce is now the largest technology industry...
Insights from Eloqua’s IPO Registration Statement
Summary: Eloqua's registration statement offers new and interesting details about its business. My analysis is below. Hopefully it's accurate -- I think that SEC...
Affiliate Summit East: How to Stand Out in a Crowded Market
I spent several hours this morning at the Affiliate Summit East in New York. This is a corner of the direct marketing industry I...