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David Raab

David Raab
David Raab is a consultant specializing in marketing technology and analysis. Clients have included major firms in financial services, retail, communications, and other industries. His B2B Marketing Automation Vendor Selection Tool provides detailed information and guidance to buyers of marketing systems. Mr. Raab has written hundreds of articles for DM Review, DM News and other industry publications. Many of these are available without charge at www.archive.raabassociatesinc.com.

idio Recommends Content Based on Customer Interests

Systems in our new Guide to Customer Data Platforms range from B2B data enhancement to campaign managers to audience platforms. This may lead you...

Customer Data Platform Guide Reviews Tools to Build Marketing Databases

Raab Associates' new Guide to Customer Data Platforms is now available (click here to buy). You may not find that news to be fall-off-your-chair exciting....

New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs

My detailed study of Customer Data Platforms should be released next week. Now that the information is assembled, I can at last pull back...

How Raab Associates Converted to ZohoCRM In One Weekend: a B2B CRM Success Story

Raab Associates is really two businesses: the technology consulting practice run by Yours Truly, and a marketing agency specializing in children's books run by...

LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

My discussion last week of Infer, Mintigo, and Lattice Engines raised the question of what other B2B data vendors might be considered Customer Data...

Infer Keeps It Simple: B2B Lead Scores and Nothing Else

I've nearly finished gathering information from vendors for my new study on Customer Data Platform systems and have started to look for patterns in...

NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

As I noted in a post last year, there is a universe of specialized marketing automation systems for companies that sell through channel partners....

NICE Buys Causata to Extend Its Customer Experience Management Position

So, there I was around 7:30 Eastern time this morning, sending out reminder notices to vendors I need to interview for an upcoming report...

How RightWave Solves the Marketing Automation Skill Shortage

One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use...

Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the...

Marketo’s Engagement Engine Simplifies Complex Marketing Automation Campaigns

I've long said that the best campaign design would be a simple circle: the system executes the best treatment for each customer, waits a...

Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way

If you've heard of Vocus at all, it's probably as vendor serving public relations professionals. Its core offerings include a huge database of media...

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Not that you asked, but I see four themes emerging today in B2B marketing automation: services: vendors are bundling their systems with services to help...

Venntive Adds Communities to Small Business Marketing Automation and CRM

It has taken me some time to form a clear picture of Venntive. It is clearly "all-in-one" sales and marketing software for very small...

Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where’s CRM?

Adobe today announced plans to acquire Neolane, the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop). Price was...

AgilOne Combines Marketing Database, Analytics and Execution: Yep, That’s a Customer Data Platform

Well, this is embarrassing. Here I am, all excited about discovering a new category of Customer Data Platform systems, which combine marketing database management, predictive...

Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales

Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. But harvesting that data has...

SAP Buys hybris e-commerce Software to Build Its Version of Real Time Customer Management

Fresh on the heels of yesterday's blockbuster ExactTarget / Salesforce.com deal, SAP today announced acquisition of e-commerce vendor hybris software. Since Salesforce said...

My Take: Salesforce Acquires ExactTarget, Continues Marketing Automation Industry Consolidation

I've been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. Having a had a few moments to digest...

Neolane Interaction Tightly Integrates Real-Time and Outbound Marketing Campaigns

As I mentioned last week, there haven't been many new B2C marketing automation products in recent years. But this doesn't mean the industry has...

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