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David Raab

David Raab
David Raab is a consultant specializing in marketing technology and analysis. Clients have included major firms in financial services, retail, communications, and other industries. His B2B Marketing Automation Vendor Selection Tool provides detailed information and guidance to buyers of marketing systems. Mr. Raab has written hundreds of articles for DM Review, DM News and other industry publications. Many of these are available without charge at www.archive.raabassociatesinc.com.

Oracle Buys BlueKai and Puts Marketing Databases In the Spotlight

Oracle announced this morning  that it is buying BlueKai, a leading Data Management Platform (DMP) technology vendor and operator of one of the largest...

Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond

I had a fascinating chat earlier this week with a client who described his vision for using DemandBase to tailor messages to Web site...

Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Other than Raab Associates’...

Genius and LoopFuse Are Acquired; Leadsius Picks Up the Freemium Banner

The past week has seen two acquisition announcements in the B2B marketing automation space: LoopFuse by SalesFUSION  and LeadRocket/Genius by CallidusCloud, which owns LeadFormix....

New Raab VEST Report: B2B Marketing Automation Will Reach $1.2 Billion in 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several...

More New Systems Challenge the Marketing Automation Status Quo

Last week’s post looked at newer marketing automation systems that focused on small businesses. They shared a similar approach of offering limited features in...

Next-Generation Marketing Automation Systems Target Small Business

I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors...

Understanding Relationships Within the Marketing Technology Landscape

Scott Brinker, a.k.a. chiefmartec*, last week published a terrific Marketing Technology Landscape Supergraphic organizing nearly 1,000 vendors into 43 categories and six major classes....

BrightInfo: Content Recommendations Made Simple

I spent much of last year writing about Customer Data Platform systems and have reviews on tap for a half dozen more. But I...

4 Marketing Tech Trends To Watch in 2014

I'm not a big fan of year-end summaries and forecasts, mostly because I produce summaries and forecasts all year round. But I pulled...

Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions

I stumbled over Woopra in their tiny booth during last month's Dreamforce conference, where I was intrigued enough to let them scan my badge...

Optimove Helps Optimize Customer Retention (And, Yes, It’s a Customer Data Platform)

As I wrote last week, it sometimes seems that every system I look at these days is a Customer Data Platform. Of course, this...

Aginity Puts a Customer Data Platform on an Analytical Appliance

When your only tool is a hammer, everything looks like a nail. I've been illustrating the point recently by asking whether every system...

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

I spent the early part of this week at Salesforce.com's annual Dreamforce conference. Here are my observations. The big news was for geeks. The main...

ReachLocal Provides Turn-Key Lead Management for Small Business

There are about 3 million companies with revenue between $1 million and $5 million in the U.S., according to Manta. This is an enticingly...

Gainsight Gives Customer Success Managers a Database of Their Own

I had a conversation last week with a vendor whose pitch was all about providing execution systems with a shared database that contains a...

Bislr: A “Marketing Operating System” That Includes Marketing Automation As An App

There was a really interesting discussion this week over on Scott Brinker's ChiefMartec blog about the evolution of marketing automation systems into "platforms" that...

Marketing Automation User Satisfaction: Clearly, There’s Room for Improvement (and maybe a little vodka)

Last week's post on marketing automation and its discontents prompted several questions about whether the level of dissatisfaction is any higher with marketing automation...

Marketing Automation’s Unhappy Users: Trouble in Paradise?

As I mentioned in last week's post, I'm writing a paper on stages of marketing automation deployment. Key findings will be presented in a...

Which B2B Marketing Automation Features Actually Get Used? Here’s Some Data.

I've been writing a paper on the stages that marketers go through when deploying their marketing automation systems, the basic point being it's important...

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