Author Archive | David Raab

HubSpot Files for IPO: Solid Financials for a Young Company

Blog post by on August 28, 2014

HubSpot filed its much-anticipated S-1 for a public stock offering  yesterday. Since the company has been admirably transparent all along about its finances, there were no big surprises: they lose considerable money, as expected, but their expenses …

Lots of Vendors Can Help You Find Leads on the Web

Blog post by on August 15, 2014

Few people would suggest you learn salesmanship from the play Glengarry Glen Ross,* but its central message rings true: good leads are the lifeblood of a sales organization.** That’s why scanning the Internet to find new  prospects …

Are Millennial Marketers More Analytical?

Blog post by on July 20, 2014

I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his type of software. After all, surveys often show that marketers and CEOs alike …