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Author Archive | David Raab

Marketo Conference: Small Changes, Big Picture

Blog post by on April 11, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here) with an appearance by Hillary Clinton. Still, the real focus …

IgnitionOne Buys Knotice, Prompting Many Deep Thoughts

Blog post by on March 20, 2014

Digital marketing technology vendor IgnitionOne today announced its acquisition of email and audience management vendor Knotice. Both vendors are listed in Raab Associates’ Guide to Customer Data Platforms in the “audience management” category. But the extract below …