David Raab

Celebrus CDP Offers In-Memory Profiles

It’s almost ten years to the day since I first wrote about Celebrus, which then called itself speed-trap (a term that presumably has fewer negative connotations in the U.K. than the U.S.). Back then, they were an easy-to-deploy Web site script that cap...

Collapse of Civilization Makes Marketers’ Jobs Harder

Political situations come and go but trust is the foundation of civilization itself. So I was genuinely shaken to see a report from the Edelman PR agency that trust in U.S. institutions fell last year by a huge margin – 17% for the general public and 3...

Simple Questions to Screen Customer Data Platform Vendors

I’ve been working for months to find a way to help marketers understand the differences between Customer Data Platform vendors. After several trial balloons and with considerable help from industry friends, I recently published a set of criteria that ...

The Light Bulbs Have Ears: Why Listening Is Voice-Activated Devices’ Most Important Skill

If one picture’s worth a thousand words, why is everyone rushing to replace graphical interfaces with voice-activated systems?The question has an answer, which we’ll get to below. But even though the phrasing is a bit silly, it truly is worth asking. ...

What’s Next for Customer Data Platforms? New Report Offers Some Clues.

The Customer Data Platform Institute released its semi-annual Industry Update today. (Download it here).  It’s the third edition of this report, which means we now can look at trends over time. The two dozen vendors in the original report have grown ab...

Surprising Results in Customer Data Platform Survey

The Customer Data Platform Institute (CDPI) recently surveyed its members about their customer-facing systems and CDP deployment plans.  (Click here to download the full...

Here’s a Game to Illustrate Strategic Planning

My wife is working on a Ph.D. in education and recently took a course on strategic planning for academic institutions. Her final project included...

2017 Retrospective: Things I Didn’t Predict

It’s the time of year when people make predictions. It’s not my favorite exercise: the best prediction is always that things will continue as...

Do Customer Data Platforms Need Identity Matching? The Answer May Surprise You.

I spend a lot of time with vendors trying to decide whether they are, or should be, a Customer Data Platform. I also spend...

TrenDemon and Adinton Offer Attribution Options

I wrote a couple weeks ago about the importance of attribution as a guide for artificial intelligence-driven marketing. One implication was I should pay...

Flytxt Offers Broad and Deep Customer Management

Some of the most impressive marketing systems I’ve seen have been developed for mobile phone marketing, especially for companies that sell prepaid phones.  I...

When to Use a Proof of Concept in Marketing Software Selection — And When...

“I used to hate POCs (Proof of Concepts) but now I love them,” a Customer Data Platform vendor told me recently. “We do POCs...

Wizaly Offers a New Option for Algorithmic Attribution

Wizaly is a relatively new entrant in the field of algorithmic revenue attribution – a function that will be essential for guiding artificial-intelligence-driven marketing...

Attribution Will Be Critical for AI-Based Marketing Success

I gave my presentation on Self-Driving Marketing Campaigns at the MarTech conference last week. Most of the content followed the arguments I made here...

Customer Data Platforms Spread Their Wings

I escaped from my cave this week to present at two conferences: the first-ever “Customer Data Platform Summit” hosted by AgilOne in Los Angeles,...

Vizury Combines Web Page Personalization with a Customer Data Platform

One of the fascinating things about tracking Customer Data Platforms is the great variety among the vendors.It’s true that variety causes confusion for buyers....

B2B Marketers Are Buying Customer Data Platforms. Here’s Why.

I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers.  The topic is more intriguing than it sounds because...

Self-Driving Marketing Campaigns: Possible But Not Easy

A recent Forrester study found that most marketers expect artificial intelligence to take over the more routine parts of their jobs, allowing them to...

Treasure Data Offers An Easy-to-Deploy Customer Data Platform

One of my favorite objections from potential buyers of Customer Data Platforms is that CDPs are simply “too good to be true”.   It’s a...

Blueshift CDP Adds Advanced Features

I reviewed Blueshift in June 2015, when the product had been in-market for just a few months and had a handful of large clients....

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