David Raab

It’s CDP Time for Marketing Cloud Vendors

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360; Abobe announced triggered journey campaigns that draw on its “r...

Tableau, Looker, and Origami Logic Acquisitions Show Analytics Is In Fashion

One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend. By that measure, the purchases of data analytics vendors Looker by Google, Tableau by Salesforce, and Origami Logic by Intuit...

What’s Next for the Customer Data Platform Industry?

Customer success platform Gainsight recently released a Customer Data Platform module for its system. This followed Freshworks’ acquisition of Natero, another customer success platform that builds a unified customer database. Totango, another customer...

Do Customer Data Platforms Need Real-Time Processing?

Is real-time processing a requirement for a Customer Data Platform? It’s a deceptively simple question that can’t be answered without resolving two additional questions: What do we mean by real-time processing? How do we decide what is and isn’t a requ...

Jamie’s Excellent Privacy Adventure

Jamie knew something was wrong when his alarm clock didn’t greet him by name. Weird, he thought.Things quickly got weirder.The water in the shower wasn’t set to the right temperature. The traffic report mentioned an accident nowhere near his route to ...

Privacy-Protecting Systems Are The New Green

Let’s take a break from Customer Data Platforms to do some trend-spotting. I spy with my little eye…privacy systems!Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer t...

Informatica Buys AllSight and What It Means for the CDP Industry

Informatica announced last week that has purchased AllSight, a Toronto-based Customer Data Platorm vendor. This is interesting on several levels:A CDP vendor is being bought by an established enterprise data management firm. This is a normal event in...

Stride Offers a Next-Generation Customer Data Platform

It seems a bit soon to wax nostalgic about the good old days of the Customer Data Platform industry. But the industry has become so bewilderingly diverse in recent years that it is tempting to recall simpler times when all a new product needed to promi...

European CDP Market Is Still Behind the U.S.

I returned earlier this week from a sequence of workshops, speeches, and meetings in Europe, all focused on Customer Data Platforms. Here are some observations:- The European CDP market is indeed behind the U.S. My own conversations are with people wh...

What’s Different About European CDPs?

For reasons that made sense at the time, I recently interviewed myself about the CDP Institute's latest review of Europe-based CDP vendors.  Here's how that went.What do you think potential CDP buyers would find the most interesting stats from thi...

Consumers Aren’t As Into Personalization As You Think, and Other Survey Results

I review a lot of surveys -- easily a dozen each week.  Mostly they go into a big file which I mine occasionally for helpful factoids to spice up a paper or presentation.  Sometimes I take a more thorough tour to look at some bigger issues.&n...

2018 Was a Great Year for Customer Data Platforms

The CDP industry had a great 2018, growing by 60% and reaching $740 million revenue, according to the CDP Institute’s just-released Industry Update (click here to download). The industry added 29 vendors and 2,653 employees, slightly more than the 26 v...

What’s Next for the CDP Industry?

It’s been quite fascinating to watch the Customer Data Platform industry develop over the past few years. So far, we’ve seen two main trends emerge: extension of CDP product scope beyond the core of building the customer database itself and expansion ...

Oracle CX Unity Looks Like a Real Customer Data Platform

I finally caught up with Oracle for a briefing on the CX Unity product they announced in October. Although it was clear at the time that CX Unity offered some version of unified customer data, it was hard to understand exactly what was being delivered...

Purpose-Driven Marketing Comes to Town

The Association of National Advertisers (ANA) last week announced creation of a “Center for Brand Purpose” that will help companies publicize their social purpose. Confirming the worst stereotypes of marketers as cynical hucksters, the press release promotes its mission with the argument that “purpose-led brands grow two to three times faster than their competitors.”

Why Are There So Many Types of Customer Data Platforms? It’s Complicated.

I spend much of my time these days trying to explain Customer Data Platforms to people who suspect a CDP could help them but lack clear understanding of exactly what a CDP can do. At the end of our encounter they’re often frustrated: a simple definitio...

How to Build a CDP RFP Generator

Recent discussions with Customer Data Platform buyers and vendors have repeatedly circled around a small set of questions:what are the use cases for CDP? (This really means, when should you use a CDP and when should you use something else?) what are t...

Salesforce Customer 360 Solution to Share Data Without a Shared Database

Salesforce has sipped the Kool-Aid: it led off the Dreamforce conference today with news of Customer 360, which aims to “help companies move beyond an app- or department-specific view of each customer by making it easier to create a single, holistic c...

Adobe, Microsoft and SAP Announce Open Data Initiative: It’s CDP Turf But No Immediate...

One of the more jarring aspects in Adobe’s briefing last week about its Marketo acquisition* were several statements that suggested Marketo and Adobe’s other products were going to access shared customer data. This would be the Experience Cloud Profi...

Customer Data Platforms vs Master Data Management: How They Differ

My wanderings through the Customer Data Platform landscape have increasingly led towards the adjacent realm of Master Data Management (MDM). Many people are starting to ask whether they’re really the same thing or could at least be used for some of t...

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