David Mangen
David Mangen
Mangen Research Associates, Inc.
David Mangen, Ph.D., is founder and president of Minneapolis-based Mangen Research Associates, Inc., which provides full-service research and analysis services on customer behavior. Formerly a statistics professor at the University of Southern California, Mangen has authored or co-authored nine books.
Go Far Outside to Keep Customers In (And Maybe Bring a Few Back)
Rightfully so, most discussions of Outside-In customer process focus almost exclusively on existing customers. What are the strategies and processes that can be...
The Voice of the Customer Is a Critical Feedback Loop
If you want to manage your customer relationships, you need to understand their perspective. Voice of the Customer (VOC) research provides a structured means...