David Farschon
David Farschon
David Farschon is Senior Manager - Customer Experience at eTouchPoint where he works with Fortune 2000 clients on the development of Customer Experience (CX) programs and the implementation of eTouchPoint's CX software solutions. In this role, he leads the definition and implementation of client CX and feedback gathering programs and works closely with client stakeholders to identify opportunities for improvement and operational change based on customer perceptions. He is a subject matter expert in transactional survey design, IVR, SMS, and email feedback gathering, and CX analytics.
4 Steps to Strengthen Internal Engagement in CX Processes
Engaging employees in Customer Experience (CX) processes can be challenging for companies with leading-edge CX programs and those that are evolving their CX strategy. Defining...
5 Types of CX Insight You Should Have at Your Fingertips
Choosing customer experience (CX) metrics that provide meaningful insights into how your organization is performing can be a difficult task. While there are...
4 Meaningful Ways to Recognize Exceptional Employees
During this holiday season, many managers are grappling with annual performance reviews, year-end bonuses, and planning for 2017. It may surprise some that...
Essential Building Blocks of a World-Class CX Program
Today, consumers have an unprecedented number of buying options for practically any good or service. While companies still try to stand out based...