Derek Edmond

9 Key Points About Google+ Pages for Business for the B2B Marketer

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. This new solution blends elements...

4 Key B2B Mobile Marketing Takeaways from #SESNY

How important is mobile marketing to your B2B strategy? According to MarketingSherpa's 2012 B2B Marketing Benchmark report, mobile marketing has yet to hit even...

Facebook Pages for B2B Marketers: 10 Examples of B2B Facebook Page Covers

At the end of March, Facebook will be launching their new design for fan pages. This launch includes both visual and functional changes to...

How to Display Author Information in Organic Search Results

Google's Authorship program allows publishers to connect their authored content with a corresponding Google profile. From a search engine results perspective, an image of...

44+ Significant Mobile Marketing Statistics for the B2B Internet Marketer

Should B2B marketers be focused on a mobile marketing initiative? We don't get that question as much as we should. I suspect part of...

Social Login: The Next Step in B2B Landing Page Optimization?

Lead generation is the most critical aspect of the B2B marketing initiative. We are constantly exploring ways to improve conversion rates for client landing...

How to Verify Your Google+ Page for Business

There are two key obstacles that may prevent B2B marketers from moving forward with a Google+ Page for Business. Towards the end of last...

Why a Mobile Marketing Strategy Needs to be on the B2B Marketer’s Mind

In my most recent Search Engine Land column, I wrote about important search engine marketing resolutions for 2012. While the majority of these resolutions...

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