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Derek Edmond

Derek Edmond
As a part of the team of Internet marketing professionals at KoMarketing Associates, Derek focuses on developing online marketing strategies - search engine optimization, search engine marketing, and social media - for clients, ranging from small start-ups to Fortune 500 companies. As Managing Partner of KoMarketing Associates, Derek leads strategy, direction, and growth of the organization.

Perspective on the B2B Demand Generation Benchmark Survey Report

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice's B2B Demand Generation Benchmark Survey. Software Advice's Managing Editor Ashley Verrill shared...

How Link Building Management Will Change in 2013 & Beyond

We are experiencing a significant shift in the SEO landscape which started early last year and will continue to evolve. As search engines become...

Google Encrypted Search: Measuring the Impact One Year Later

Last week, KoMarketing Associates covered a study released by Optify, which revealed that organic search terms returning "not provided" keyword results have risen to...

Question B2B SEO Tactics That Don’t Involve Strategic Marketing

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger's proposal was written concisely, the...

9 Key Points & Action Items from BtoB Magazine’s Social Media Report

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social...

The Death of SEO? The Evolution of Search Engine Marketing

The Death of SEO. That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the...

7 Critical Tools of the Trade for B2B SEO Competitive Analysis

Understanding the SEO strategy of a competitive website is a critical component of a B2B SEO campaign. Both traditional (the companies sales and marketing...

5 Reasons Responsive Web Design May Not Be an Answer for B2B SEO Strategy

Responsive Web Design (RWD) indicates that a website is crafted to adapt to the layout of the viewing environment. As a result, users across...

About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development

Earlier this week, Seth Godin wrote a catchy blog post about how to make money online. While there were several worthy points to remember,...

Defining Link Metrics that Impact SEO Link Building Development

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and...

8 More Compelling Infographics About Content Marketing

Content marketing is argued to be the "heartbeat" of many companies' marketing efforts, without original intriguing content it is difficult for successful efforts to...

9 Key Points About Google+ Pages for Business for the B2B Marketer

Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. This new solution blends elements...

4 Key B2B Mobile Marketing Takeaways from #SESNY

How important is mobile marketing to your B2B strategy? According to MarketingSherpa's 2012 B2B Marketing Benchmark report, mobile marketing has yet to hit even...

How to Display Author Information in Organic Search Results

Google's Authorship program allows publishers to connect their authored content with a corresponding Google profile. From a search engine results perspective, an image of...

Facebook Pages for B2B Marketers: 10 Examples of B2B Facebook Page Covers

At the end of March, Facebook will be launching their new design for fan pages. This launch includes both visual and functional changes to...

44+ Significant Mobile Marketing Statistics for the B2B Internet Marketer

Should B2B marketers be focused on a mobile marketing initiative? We don't get that question as much as we should. I suspect part of...

Social Login: The Next Step in B2B Landing Page Optimization?

Lead generation is the most critical aspect of the B2B marketing initiative. We are constantly exploring ways to improve conversion rates for client landing...

How to Verify Your Google+ Page for Business

There are two key obstacles that may prevent B2B marketers from moving forward with a Google+ Page for Business. Towards the end of last...

Why a Mobile Marketing Strategy Needs to be on the B2B Marketer’s Mind

In my most recent Search Engine Land column, I wrote about important search engine marketing resolutions for 2012. While the majority of these resolutions...

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