Derek Edmond
As a part of the team of Internet marketing professionals at KoMarketing Associates, Derek focuses on developing online marketing strategies - search engine optimization, search engine marketing, and social media - for clients, ranging from small start-ups to Fortune 500 companies. As Managing Partner of KoMarketing Associates, Derek leads strategy, direction, and growth of the organization.
Last October, KoMarketing Associates announced the launch of research consultancy Software Advice's B2B Demand Generation Benchmark Survey. Software Advice's Managing Editor Ashley Verrill shared...
We are experiencing a significant shift in the SEO landscape which started early last year and will continue to evolve. As search engines become...
Last week, KoMarketing Associates covered a study released by Optify, which revealed that organic search terms returning "not provided" keyword results have risen to...
A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger's proposal was written concisely, the...
As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social...
The Death of SEO. That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the...
Understanding the SEO strategy of a competitive website is a critical component of a B2B SEO campaign. Both traditional (the companies sales and marketing...
Responsive Web Design (RWD) indicates that a website is crafted to adapt to the layout of the viewing environment. As a result, users across...
Earlier this week, Seth Godin wrote a catchy blog post about how to make money online. While there were several worthy points to remember,...
As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and...
Content marketing is argued to be the "heartbeat" of many companies' marketing efforts, without original intriguing content it is difficult for successful efforts to...
Earlier this year, we began putting together a strategic recommendation for our clients on Google+ Pages for Business. This new solution blends elements...
How important is mobile marketing to your B2B strategy? According to MarketingSherpa's 2012 B2B Marketing Benchmark report, mobile marketing has yet to hit even...
Google's Authorship program allows publishers to connect their authored content with a corresponding Google profile. From a search engine results perspective, an image of...
At the end of March, Facebook will be launching their new design for fan pages. This launch includes both visual and functional changes to...
Should B2B marketers be focused on a mobile marketing initiative? We don't get that question as much as we should. I suspect part of...
Lead generation is the most critical aspect of the B2B marketing initiative. We are constantly exploring ways to improve conversion rates for client landing...
There are two key obstacles that may prevent B2B marketers from moving forward with a Google+ Page for Business. Towards the end of last...
In my most recent Search Engine Land column, I wrote about important search engine marketing resolutions for 2012. While the majority of these resolutions...