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Derek Edmond

Derek Edmond
As a part of the team of Internet marketing professionals at KoMarketing Associates, Derek focuses on developing online marketing strategies - search engine optimization, search engine marketing, and social media - for clients, ranging from small start-ups to Fortune 500 companies. As Managing Partner of KoMarketing Associates, Derek leads strategy, direction, and growth of the organization.

How To Project SEO Content Marketing Goals & Performance

August 2, 2016: Earlier this year I presented a case study on how we grew our digital presence by more than 200%, in terms...

How To Measure A B2B Social Media Program

June 2, 2016: A few weeks ago, we covered the “2016 State of B2B Digital Marketing” report from Ascend2 and Marketo. Even though the most...

Watch Out For These 5 Misconceptions In Online Marketing Performance Analysis

One of my most important takeaways from this year’s MarTech conference was how technological innovation will drive marketing performance measurement. The ability to measure...

15 Key Visualizations & Diagrams From #MarTech 2016

March 31, 2016: Last week we had the good fortune to attend MarTech USA, a two day conference discussing the role technology and innovation...

How To Prioritize Your List of SEO Keyword Research

Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming...

Miss This One Thing & B2B Marketers Will Never Demonstrate ROI

Last month, I presented our online marketing capabilities to a set of decision makers interested in working with us. They were skeptical of the impact...

8 Key Google Changes B2B Marketers Need To Know In The New Year

January 5, 2016: In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The...

50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

December 8, 2015: It is that time in the year again. As we wind down 2015, marketing budgets and planning for the new year...

10 Reasons to Develop a B2B Blogging Strategy

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search...

5 Overlooked Content Marketing Assets That Can Influence SEO

It is pretty common to email survey and customer feedback requests to customers after a purchase is made online. While I often just delete these...

Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe

October 12, 2015: This past week, members of our team participated in U.S. Commercial Service’s Discover Global Markets Program: E-Commerce Strategies for Exporters in...

18 Ways To Build Trust Within Your Online Network

One of the key takeaways uncovered in our 2015 B2B Web Usability Report was that trust and credibility were significant attributes required in the...

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

July 21, 2015: One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development...

40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

May 28, 2015: Here in the Greater Boston area, we’ve finally shaken off a bitter winter and look forward to the warmth of summer. But...

What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall

There are times when a content marketing initiative’s results seem to plateau. Ideas grow stale, motivation might wane, or it may seem like all...

30+ Ideas for Measuring Conversions on a B2B Website

When we begin a new online marketing program, the evaluation of the conversion actions on the website is one of the first places we...

How To Measure Performance Against Google’s Mobile Friendly Update

April 21, 2015: Last week my colleague Brendan Cottam detailed key aspects of Google’s Mobile Friendly Update, being released today. This update will potentially give...

8 (Free) Google Resources B2B Marketers Need To Know

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here)....

Announcing The 2015 B2B Web Usability Report

April 9, 2015: Google Analytics and other reporting tools can tell you a great deal about what buyers do once they get to your...

Survey Says: Your Blogging and Social Media Efforts Are “Not a Factor” in B2B Vendor Selection

March 31, 2015: We’re closing in on the launch of our second annual B2B Website Usability Report. Last year, we learned a lot about...

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