Derek Edmond

5 Overlooked Content Marketing Assets That Can Influence SEO

It is pretty common to email survey and customer feedback requests to customers after a purchase is made online. While I often just delete these communications, I may consider them if I’ve had either exceptional or horrible experiences. For one recent purchase, I was disappointed to...

Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe

October 12, 2015: This past week, members of our team participated in U.S. Commercial Service’s Discover Global Markets Program: E-Commerce Strategies for Exporters in Dallas, Texas. In addition to sponsoring the program and participating in roundtable discussions on social media and online marketing initiatives, I...

18 Ways To Build Trust Within Your Online Network

One of the key takeaways uncovered in our 2015 B2B Web Usability Report was that trust and credibility were significant attributes required in the B2B website experience. But beyond the website, it seems like the most successful vendors establish trust and credibility across all...

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

July 21, 2015: One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to...

40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

May 28, 2015: Here in the Greater Boston area, we’ve finally shaken off a bitter winter and look forward to the warmth of summer. But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look?…

What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall

There are times when a content marketing initiative’s results seem to plateau. Ideas grow stale, motivation might wane, or it may seem like all of the opportunities have been covered. This may happen with every online marketing program, be it content development, SEO performance,...

30+ Ideas for Measuring Conversions on a B2B Website

When we begin a new online marketing program, the evaluation of the conversion actions on the website is one of the first places we turn our focus towards . Believe it or not, more than a few times, we have learned in our first kickoff meeting(s)...

How To Measure Performance Against Google’s Mobile Friendly Update

April 21, 2015: Last week my colleague Brendan Cottam detailed key aspects of Google’s Mobile Friendly Update, being released today. This update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results. We’ve received questions about this update from clients and partners...

8 (Free) Google Resources B2B Marketers Need To Know

Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here). Needless to say, Google continues to launch new functionality and change product offerings. In this blog post, I wanted to...

Announcing The 2015 B2B Web Usability Report

April 9, 2015: Google Analytics and other reporting tools can tell you a great deal about what buyers do once they get to your website – which pages they click, the flow from one page to another, conversions, etc. But B2B marketers also need to...

Survey Says: Your Blogging and Social Media Efforts Are “Not a Factor” in B2B...

March 31, 2015: We’re closing in on the launch of our second annual B2B Website Usability Report. Last year, we learned a lot about the objectives of the B2B buyer and how vendors may miss opportunities to connect and provide further value through their website presence. This...

What B2B Marketers Need To Know About Google’s Evolving Search Engine Results Page

One of the significant discussions happening in the search community, and highlighted at SMX West earlier this month, is the evolving look of the search engine results page. There is rarely a classic, “ten pack” of organic search engine results when searching Google. This change has become even...

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

February 24, 2015: A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. It is encouraging to note that all but one of those tactics remains relevant more than...

8 Steps To A More Effective B2B Content Marketing Program

There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a...

There Is No One Size Fits All B2B SEO Program

January 6, 2015: It’s (fortunately) not a surprise that as the fourth quarter drew to an end, our team was (and still is) engaged in several discussions with prospects about SEO projects kicking off in the New Year. A few weeks ago, I prepared...

How Print Publications Impact B2B Content Marketing Development

December 16, 2014: Earlier this month, MarketingSherpa’s chart of the week covered survey results on the types of content sources B2B marketers trust most, as they pertained to the quality of the source publishing third-party contributed content. For those of us working specifically in the online component of...

Six Key Elements of Successful B2B Social Media Strategies

November 25, 2014: There is a misconception for some that a social media strategy is easy to develop and implement. While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in...

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

November 18, 2014: With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent)...

8 Key Changes In Google Search B2B Marketers Should Know

October 31, 2014: As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. The key takeaway? Searchers are now looking outside of the “golden triangle” of top...

12 Questions to Ask When Performing SEO Keyword Research

The other day members of our team had an informal discussion on how we choose keywords for our clients’ web pages. We base keyword selection on criteria that includes factors like relevance, competitiveness, and existing search results. The development of good keyword research also...

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