Derek Edmond

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

February 24, 2015: A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search...

8 Steps To A More Effective B2B Content Marketing Program

There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you...

There Is No One Size Fits All B2B SEO Program

January 6, 2015: It’s (fortunately) not a surprise that as the fourth quarter drew to an end, our team was (and still is) engaged...

How Print Publications Impact B2B Content Marketing Development

December 16, 2014: Earlier this month, MarketingSherpa’s chart of the week covered survey results on the types of content sources B2B marketers trust most, as they...

Six Key Elements of Successful B2B Social Media Strategies

November 25, 2014: There is a misconception for some that a social media strategy is easy to develop and implement. While social media sites...

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

November 18, 2014: With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new...

8 Key Changes In Google Search B2B Marketers Should Know

October 31, 2014: As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google...

12 Questions to Ask When Performing SEO Keyword Research

The other day members of our team had an informal discussion on how we choose keywords for our clients’ web pages. We base keyword...

20+ Metrics for Measuring B2B SEO Performance

August 26, 2014: Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. My contribution, “10 Measurement Tips for...

Optimize Your LinkedIn Profile With These 10 Key Elements

August 7, 2014: In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed...

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

July 1, 2014: Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment....

How To Blend B2B SEO Into On-Site Content Development

June 26, 2014: Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? As illustrated in this screen...

Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?

Google might be doing it’s best to create a divide between PR professionals and SEO practitioners. Last year Google updated their webmaster guidelines to...

How Helping Others Helps You …Get More Links

Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. I love...

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. SEO, Paid...

LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences

Just in time for tax filing deadlines, LinkedIn has announced that they will remove the Products and Services tabs found within LinkedIn Company Pages....

Announcing The Inaugural B2B Web Usability Report

Towards the middle of last year, Dianna Huff reached out to Casie Gillette and me with a simple idea: We’d seen many reports on how B2B...

The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles....

How Much Emphasis Should B2B Marketers Put in Yahoo Search?

Earlier this month, news broke that Yahoo’s CEO, Marissa Mayer had started initiatives to get the company back into building its own search technology....

10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua, highlighting the B2B buyer’s journey from discovery through sales completion....

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