Derek Edmond
As a part of the team of Internet marketing professionals at KoMarketing Associates, Derek focuses on developing online marketing strategies - search engine optimization, search engine marketing, and social media - for clients, ranging from small start-ups to Fortune 500 companies. As Managing Partner of KoMarketing Associates, Derek leads strategy, direction, and growth of the organization.
August 2, 2016: Earlier this year I presented a case study on how we grew our digital presence by more than 200%, in terms...
June 2, 2016: A few weeks ago, we covered the “2016 State of B2B Digital Marketing” report from Ascend2 and Marketo. Even though the most...
One of my most important takeaways from this year’s MarTech conference was how technological innovation will drive marketing performance measurement. The ability to measure...
March 31, 2016: Last week we had the good fortune to attend MarTech USA, a two day conference discussing the role technology and innovation...
Last year Casie wrote a post on how to generate keyword lists and ideas. The objective was to provide resources and tactics for coming...
Last month, I presented our online marketing capabilities to a set of decision makers interested in working with us. They were skeptical of the impact...
January 5, 2016: In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The...
December 8, 2015: It is that time in the year again. As we wind down 2015, marketing budgets and planning for the new year...
With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search...
It is pretty common to email survey and customer feedback requests to customers after a purchase is made online. While I often just delete these...
October 12, 2015: This past week, members of our team participated in U.S. Commercial Service’s Discover Global Markets Program: E-Commerce Strategies for Exporters in...
One of the key takeaways uncovered in our 2015 B2B Web Usability Report was that trust and credibility were significant attributes required in the...
July 21, 2015: One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development...
May 28, 2015: Here in the Greater Boston area, we’ve finally shaken off a bitter winter and look forward to the warmth of summer. But...
There are times when a content marketing initiative’s results seem to plateau. Ideas grow stale, motivation might wane, or it may seem like all...
When we begin a new online marketing program, the evaluation of the conversion actions on the website is one of the first places we...
April 21, 2015: Last week my colleague Brendan Cottam detailed key aspects of Google’s Mobile Friendly Update, being released today. This update will potentially give...
Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here)....
April 9, 2015: Google Analytics and other reporting tools can tell you a great deal about what buyers do once they get to your...
March 31, 2015: We’re closing in on the launch of our second annual B2B Website Usability Report. Last year, we learned a lot about...