Derek Edmond

How Content Marketers Prepare To Write for a B2B SEO Program

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. While increasing search engine traffic is an exciting premise, B2B marketers kno...

6 Free Cross-Training Ideas for B2B Digital Marketers

This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and th...

Are You Making These B2B SEO Management Mistakes?

We’re fortunate enough to have built strong relationships with many of our clients. One of the benefits in building better relationships is the opportunity...

6 Underrated Elements of Successful B2B Social Media Strategies

There is a misconception that B2B social media strategy is easy to develop and implement. While social media sites are simple to use –...

A Closer Look: B2B Account-Based Marketing Tactics & Objectives

It is no secret that the adoption of account-based marketing (ABM) programs are becoming more of a priority for B2B marketers. As detailed earlier this...

7 Essential Steps In Developing A B2B Social Media Strategy

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. “The CMO Survey Highlights and Insights Report”, published in February...

Have You Exhausted The Low Hanging Fruit in Your B2B SEO Strategy?

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. As our pre-sales exploration...

Essential LinkedIn Guides and Resources for B2B Marketers

LinkedIn recently launched it’s second annual “State of Sales 2017” report. And as detailed in coverage from Martech Today, perhaps one of the more...

9 Questions SEO’s Should Ask In B2B Buyer Persona Development

As marketing technology and information access continues to evolve, B2B buying behavior changes as well. For example, recent research suggests that marketers may want to shift...

B2B Lead Generation Requires A Multi-Channel Digital Marketing Approach

I’m excited to announce the launch of our first report developed in coordination with Ascend2: The State of Lead Generation – Benchmarks for the...

20+ Benchmarks for Measuring B2B SEO Performance

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “2017 State of B2B Digital Marketing” report from DemandWave,...

14 Visualizations Mapping The B2B Buyer Journey

When we begin a conversation with a new client, we discuss how their own prospects typically find them and turn into qualified leads and customers. Our understanding...

8 Essential Resources for Competitive Analysis in B2B Online Marketing

Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly...

4 Actionable Insights from Google Search Console Search Analytics Reports

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the...

5 Types of SEO Audits for B2B Organizations

The term “SEO Audit” can be quite nebulous. I’ve seen all types of SEO audits from colleagues and competitors, offering a range of assessments and areas...

30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year

It is that time in the year again. As we head toward the end of 2016, marketing budgets and planning for the new year will...

5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. Her post details how keyword research and...

The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing has been writing about the value of content marketing for years. It is always reassuring to read when other colleagues in the broader industry share a similar...

5 Ways To Make Social Media A Part of Everyday Marketing Strategy

Social media is not a fad for the B2B marketer. According to a recently covered report from Clutch, 78 percent of enterprises consider social...

How To Project SEO Content Marketing Goals & Performance

August 2, 2016: Earlier this year I presented a case study on how we grew our digital presence by more than 200%, in terms...

New Posts