Denyse Drummond-Dunn

HELP! Your Customers don’t Value you as much as you do!

Have you noticed how extra "freebies" are always valued extremely high, sometimes close to the level of the product you're thinking of buying? Last...

What does your Brand Stand for? Ten Steps to Perfect Image Following

Do you want to improve the image of your brand or company? Silly question; of course you do. Who doesn't? But do you know...

Is Apple’s Latest News, Good or Bad? How to Exceed your Customers’ Expectations

Apple's news this week made some people excited whilst others were disappointed. Whichever "side" you were on, Apple's challenge these days seems to be...

Are you Actually Training or Educating? Become a Master in 6 Easy Steps

I once read that training is only for animals, not for humans, and that I should be doing adult educating not giving training courses!...

What Martin Luther King & Apple have in Common: Inspiration & Excitement

SOURCE: David Brim The world's press is full of references to Martin Luther King's famous "I have a dream" speech this week. This is because...

How to Lose Customers & What you Need to Do if you Don’t Want...

I've had a frustrating week, and you? If you too are happy that this week is coming to an end, feel free to add...

Where’s Home? Using Brand Source as a Competitive Advantage

Where in the world is your Brand's Image?SOURCE: Kozzi.com Thanks to scandals in many countries in the last few years, the global Food and Beverage...

Inspiring Quotes to Ignite your Customer Centricity Journey

This week we celebrated Swiss National Day on August 1st. It is a wonderful day of celebrations and sharing, that ends in many communes...

8 of the most Inspiring Marketing Infographics & What you can Learn from them

Many of you will be reading this whilst on vacation, at least if you live North of the equator. Whether you are messing around...

10 Ways to tell if you’re Customer Centric: And what to do about it...

Are you really Customer Centric?SOURCE: Kozzi.com Summer is a great time to reflect on the progress we have made to date on our plans, be...

Increasing your Information ROI: Turning Knowledge into Gold

Finding the Gold in your InformationSOURCE: Kozzi.com We all gather information about our customers. What do we do with it? We (hopefully) use it to...

How to Build Brand Reputation and Consumer Trust: And then Track it

The Reputation Institute does a great job of measuring the seven essential elements that make a business great in the eyes of the consumer....

A New Guide to Insight Development

Insights are the Foundationof Customer CentricitySOURCE: Kozzi.com Last week I had the pleasure of being invited to speak at the Marketing & Communication Loft event...

How to get R&D Excited about Innovation

R&D are not Excited by Innovation?SOURCE: KOZZI.COM Did you do a double-take when reading this week's post title? I bet you did. R&D is at...

How Communicating through Packaging is more Informative & Personal

Customers like personalised connectionsSOURCE: KOZZI.COM Two posts caught my eye this week as they both referred to the importance of multi-channel communications. If you are...

Here’s how other Marketers make Social Media more Customer Centric

A Customer Centric Marketing & Communications Plan There is so much buzz around the uses and benefits of social media today that everyone is doing...

How to Take Local Brands to Global Success

Successful Brand Roll-out I remember reading an article in the Financial Times last year that challenged companies to search for a new style of ...

The Power of Insight Based Communications

Spring is most definitely in the air! We certainly waited a long time for it to arrive this year, didn't we? Summer will...

How to Segment for Actionability & Success

Colourful segmentationattracting purchase Last week I shared the twelve questions you need to be able to answer in order to ensure you really know your...

12 Things you Need to Know about your Target Customers

How well do you know your target customers? I mean really know them? Are they men, women, young, old, Fortune 100 companies, local businesses?...

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