Denyse Drummond-Dunn

Here’s how other Marketers make Social Media more Customer Centric

A Customer Centric Marketing & Communications Plan There is so much buzz around the uses and benefits of social media today that everyone is doing...

How to Take Local Brands to Global Success

Successful Brand Roll-out I remember reading an article in the Financial Times last year that challenged companies to search for a new style of ...

The Power of Insight Based Communications

Spring is most definitely in the air! We certainly waited a long time for it to arrive this year, didn't we? Summer will...

How to Segment for Actionability & Success

Colourful segmentationattracting purchase Last week I shared the twelve questions you need to be able to answer in order to ensure you really know your...

12 Things you Need to Know about your Target Customers

How well do you know your target customers? I mean really know them? Are they men, women, young, old, Fortune 100 companies, local businesses?...

10 Inspiring Quotes on Understanding & Insight

Last December I shared 13 of my favourite marketing quotes; if you missed it you can read it HERE. The post received the most...

Getting to Actionable Insight

Last week I shared the first three essential steps to improved insight development, which covered setting the objectives, forming the team and reviewing the...

Five Ideas to Improve your Insight Development

Last week I spoke about updating your market research toolbox and how to review your metrics. This week I want to take the next...

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