Denyse Drummond-Dunn

Try a New Perspective on Business Intelligence: How to get More Impact & Answers

Last week I presented at the first Swiss Business Intelligence Day. It was an inspiring conference to attend, with world-class keynote speakers opening the...

Beginners Guide to Brand Portfolio Management

This week I want to share some ideas that were prompted by another client’s question. I was recently asked about brand portfolio management and...

Marketing Information Lost in Translation: How to Save yourself & Rise above the Competition

A recent report I came across this week shows that 76% of marketers do not use behavioral information in either segmentation analysis or targeting....

8 Things CEOs might question about your Marketing Plan: And how to Answer them

All marketers create a marketing plan and work to achieve the growth mentioned in it. It takes a lot of time and effort to...

NEVER Succeed at Innovation: 10 Mistakes even Great Companies make

There have been many attempts to dethrone the blond supermodel doll Barbie over her fifty plus years of existence, mostly without much success. The...

The New Marketing Role: Testing & Tested

03 Mar 2014/0 Comments/in Brand Building, Marketing /by Denyse Drummond-Dunn There have been many discussions lately about new marketing and how the function of the...

New Thinking for Old Ways of Business

I’ve just come back from IIeX-EU (Insight Innovation Exchange – Europe) in Amsterdam, and my head is full of exciting new things to experiment....

What’s Love Got to Do with It? Satisfaction, Surprise & Delight

There’s been a lot of rather liberal use of the word LOVE recently in connection with brands and their customers. Perhaps this was partly...

Time to change your outworn work habits

This week I’ve been helping a client create a new website. He had already mapped out what he wanted to include in it and...

Reputation and Trust: Do you Have Both?

At the end of last year I asked readers to send me their biggest challenges for 2014. The winning question was related to innovation,...

This is Why your New Products “Crash & Burn”

Last month I invited readers to share some of the problems and challenges they need to address in 2014. I offered a free consultation...

8 Marketing Essentials for 2014

Over the past few weeks I've been in the US catching up with a few C³Centricity partners about marketing priorities for 2014. The meetings...

Managing Data or Customer Service; Which should be Your 2014 Priority?

This post was prompted by an article I read recently which proposed that companies should hire a CDO (Chief Data Officer). Whilst I agree...

Best Marketing Quotes to Inspire Essential Actions

Last week I referred to one of the C³Centricity year-end traditions of drawing up a Top 10 list of the most popular posts of...

Why Marketing will Never be Replaced but What Every CMO Must Change

As businesses become more social, there have been a lot of articles about marketing. Some have spoken about the need for marketing and IT...

Out of Sight, Out of Mind: Is this Why you Can’t Get Closer to...

As we get to the end of 2013, it is common for many of us to review what we have and haven't accomplished during...

Are you MAD? You may be if you’re still doing any of these

I may be mad, but whilst North America celebrates Thanksgiving this week, I am NOT going to talk about it. That already makes me...

Why Customers are your Secret Ingredient to Growth

If you are like most businesses, you manage your factories, products and brands with precision, efficiency and care. You develop new products, you renovate...

Clues to a Great Brand Story

Storytelling exists in all cultures; it is used to convey learning and history, as well as to entertain children and adults alike. Stories were...

13 Things your Boss Expects you to Know about your Customers

Everyone speaks about customer centricity and the importance of the customer, but just how well do you know yours – really? The following is a...

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