Denyse Drummond-Dunn

The Highly Effective Habits of Truly Innovative Companies

A couple of months ago I shared what I consider to be the Ten Mistakes even Great Companies Make when innovating. Whilst it is...

Brand Portfolio Management: How to Make More (Money) with Less (Brands)

How do you know when you have too many brands and variants? In my opinion the answer is that you have too many when you...

Sourcing & Services Matter: Why Price Alone Won’t get your Customers to Stay

Price wars are a standard challenge of marketers, whether working on the retail or manufacturing side. They have become more frequent in the last...

Four Tough but Essential Decisions Every Business Leader Must Make: Who, What, Why &...

“Why do I have to do it?” That was what my friend’s daughter provocatively asked him recently. She didn’t want to do something he...

What Blood Brothers can teach us about Emotions & Customer Satisfaction

I recently had the privilege of seeing Willy Russell’s Blood Brothers at the wonderful Grand Theatre in Swansea. This musical is in its 29th...

Is Honesty still the Best Policy? Walking the Talk of Customer Centricity

I got an email today that irritated me, I mean it really insulted me, and prompted this post on customer centricity. I am sure...

Try a New Perspective on Business Intelligence: How to get More Impact & Answers

Last week I presented at the first Swiss Business Intelligence Day. It was an inspiring conference to attend, with world-class keynote speakers opening the...

Beginners Guide to Brand Portfolio Management

This week I want to share some ideas that were prompted by another client’s question. I was recently asked about brand portfolio management and...

Marketing Information Lost in Translation: How to Save yourself & Rise above the Competition

A recent report I came across this week shows that 76% of marketers do not use behavioral information in either segmentation analysis or targeting....

8 Things CEOs might question about your Marketing Plan: And how to Answer them

All marketers create a marketing plan and work to achieve the growth mentioned in it. It takes a lot of time and effort to...

NEVER Succeed at Innovation: 10 Mistakes even Great Companies make

There have been many attempts to dethrone the blond supermodel doll Barbie over her fifty plus years of existence, mostly without much success. The...

The New Marketing Role: Testing & Tested

03 Mar 2014/0 Comments/in Brand Building, Marketing /by Denyse Drummond-Dunn There have been many discussions lately about new marketing and how the function of the...

New Thinking for Old Ways of Business

I’ve just come back from IIeX-EU (Insight Innovation Exchange – Europe) in Amsterdam, and my head is full of exciting new things to experiment....

What’s Love Got to Do with It? Satisfaction, Surprise & Delight

There’s been a lot of rather liberal use of the word LOVE recently in connection with brands and their customers. Perhaps this was partly...

Time to change your outworn work habits

This week I’ve been helping a client create a new website. He had already mapped out what he wanted to include in it and...

Reputation and Trust: Do you Have Both?

At the end of last year I asked readers to send me their biggest challenges for 2014. The winning question was related to innovation,...

This is Why your New Products “Crash & Burn”

Last month I invited readers to share some of the problems and challenges they need to address in 2014. I offered a free consultation...

8 Marketing Essentials for 2014

Over the past few weeks I've been in the US catching up with a few C³Centricity partners about marketing priorities for 2014. The meetings...

Managing Data or Customer Service; Which should be Your 2014 Priority?

This post was prompted by an article I read recently which proposed that companies should hire a CDO (Chief Data Officer). Whilst I agree...

Best Marketing Quotes to Inspire Essential Actions

Last week I referred to one of the C³Centricity year-end traditions of drawing up a Top 10 list of the most popular posts of...

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