Denyse Drummond-Dunn
Denyse Drummond-Dunn
Denyse is the Creator of the Quantum Customer Centricity (QC2™) Model. QC2™ is the New CX for organisations that want to find atomic steps that deliver quantum results, attracting, delighting & retaining more customers. Denyse is Nestle’s former Global Head of Consumer Excellence and has >30 yrs’ experience as a Speaker, Advisor and Author. She delivers inspiring keynotes, motivational talks and actionable training. Her global business consultancy, C3Centricity, has expertise in over 125 countries! Check her website and connect to discuss if she would be a great fit for your next event.
5 Business Success Factors (So You’re Ready for Anything!)
Every winter, the media is full of stories of record snowfalls somewhere in the world, whether in the US, Europe or in the Far East. Despite all…
How Well Do you Know Your Customers? 13 Questions your Boss Expects you to Answer
Be a true leader; share this post with the members of your team who need the inspiration and support. Your boss expects you to be…
Marketers, How Can You Keep Your Job When Most CMOs Are Losing Theirs?
What does a CMO do in their average four-year tenure to ensure that they keep their job for longer? Did you know that CMOs have…
Companies that Cheat are Dull: How to Ensure That You Shine!
Why do companies still try to cheat their customers? There have been a lot of articles recently exposing the behaviors of organisations who clearly haven’t…
Never, Never, Never Give Up: How to Succeed When All Around You are Failing
I heard a famous quote this morning from Winston Churchill’s address to Harrow School in the UK in 1941. It was certainly one of his…
What a Customer First Strategy Is (And what it’s not!)
Everyone is talking about customer first strategies and why they are important. However walking the talk is a different matter! An interesting article on NewMR…
Is it Time to Do Away with Market Research Departments?
What’s your gut response to the title question about eliminating Market Research Departments? Yes? No? It depends? I am probably in the third camp. No, if…
You’ve Got Data? Well Don’t Start There!
Did the title about data make you curious? Great! Of course, in today’s data-rich environment I’m not really suggesting that you actually ignore it! However,…
Do You Know Your Customer Journey Map & the Emotions Overlay?
A recent post by John Ollila about customer journey maps and touchpoints in the leisure industry prompted me to share with you, an experience I had…
Why You Struggle To Meet Your Business Objectives
“There may be customers without brands, but there are NO brands without customers!” I am often quoted as saying this and yet I still find...
You’re Not Competing In The Category You Think You Are!
Last week I wrote about my 7-step CatSight™ Process for Insight Development. The first step is to identify the Category in which you are...
Customer Centricity is Today’s Business Disruptor, Insights its Foundation.
I’ve just returned from a speaking invitation in Las Vegas. It was an incredible Symposium run by Sitecore and I was blown away by...
Smart Marketing for Smart Customers
Our customers are getting smarter every day. But are we performing smart marketing too? I don’t think so. When I have the chance to look...
Technology is the Enabler not the Disruptor
I was giving a talk earlier this month in which I mentioned that technology is an enabler not a disruptor of business today. It was...
How to Beat the Competition in 2018
After the mid-year break, most organisations get into their planning phase for the coming year in earnest. Do you know how you’re going to...
You’re missing out on A Free Communication Channel!
Are you as shocked as I am, to think that there is a communication channel which most marketers are not using effectively today? And...
The Future of Retail is in the Stars – or is it the Cloud?
Will the future of retail be without physical outlets? I had a very interesting discussion with a new client last week. Like many CPG companies,...
How to Innovate Successfully
I’ve written a number of posts on innovation and yet I still get client requests to further help them innovate successfully! Despite all the great...
Secrets to Real Brand Portfolio Success
How do you know when you have too many variants in your brand portfolio? In my opinion, the answer is that it’s when you can’t...
7 Reasons Most Companies Fail to Adopt a Customer-First Strategy
By now, every CEO knows that a stronger customer focus is the answer to many of their business challenges. Why therefore do so many...