Denyse Drummond-Dunn
Denyse is the Creator of the Quantum Customer Centricity (QC2™) Model. QC2™ is the New CX for organisations that want to find atomic steps that deliver quantum results, attracting, delighting & retaining more customers. Denyse is Nestle’s former Global Head of Consumer Excellence and has >30 yrs’ experience as a Speaker, Advisor and Author. She delivers inspiring keynotes, motivational talks and actionable training. Her global business consultancy, C3Centricity, has expertise in over 125 countries! Check her website and connect to discuss if she would be a great fit for your next event.
<h3i remember reading an article in the Financial Times a few years ago, that challenged companies to search for a new style of marketer....
Earlier this year I wrote about the impact of AI and ML on digital marketing. The article is called AI and ML are Taking...
Many of you know my 7-step CatSight™ Process for Insight Development. The first step is to identify the category in which you are competing. I...
One of the greatest changes that the current pandemic has prompted, is the increase in the use of technology. From smarter homes to an...
We need to better understand shoppers. Why? Because retail is in crisis. Investment in brick-and-mortar stores has declined 30% in the US and a staggering...
Ever wonder how to get more people talking about your business? It's simple. Offer them incredible products and services that solve their problems and...
Will the future of retail be without physical outlets? I remember having a very interesting discussion with a new client a couple of years ago...
As a customer centricity champion, just like you I hope, I spend a lot of my time researching what customers want. And in this...
I know, you probably don't want to read yet another article about the post-pandemic era, especially when the infection numbers in many countries are...
The current pandemic has clearly highlighted those companies who care about their customers and who provide them with customer service excellence. If you claim to...
What makes a great website?What makes a website great for your customers?What makes a website great for your potential customers?The answers to these questions...
We all know that customer centricity is essential; even more so these days with the lockdown in most countries due to the pandemic. Now more...
The title of this week’s post might surprise you. After all, the hospitality industry should be highly customer centric, as it relies on satisfying...
Were you surprised to read the title of this post? Do you believe that using technology to understand customers is the only way today?...
By now, every CEO knows that a stronger customer focus is the answer to many of their business challenges. Why therefore do so many...
How can some companies get customer service so wrong?!This week I have a longer post than usual, but one that will make you smile, if…
Marketing is a great profession and the marketing 5Ps is the code by which we live. I’ve worked in or with marketing teams for almost my…
I’ve been involved in hundreds of successful project management initiatives over my career. I’ve been the leader, sponsor or team member, which means that each…
Marketing is an old profession. It’s been around for hundreds of years in one form or another. But with the advent of digital in the…
Are you as busy as I am, as we plan on how we’re going to deliver on all our objectives before year-end? The last quarter…