Debbie Qaqish

Who is teaching the B2B CMO how to sell?

.…This is a copy of a guest blog I wrote for PointClear on October 10th- http://bit.ly/oisN2 Who is teaching the B2B CMO how to sell?...

When creating your content marketing strategy, where do you begin?

Finding, creating and managing compelling, high-value content that engages customers and moves them through the sales cycle is a major issue for just about...

How to Create Your First Lead Scoring Program and Have It Stick!

Short answer? You can't and you shouldn't. Quite frankly, the notion of creating a " first" lead scoring program that is successful and "sticks"...

What Marketing Executives in Denver and Chicago are Saying About Metrics

Our 14-city tour of roundtable discussions (part of Marketo's Revenue Rockstar Roadshow tour) continues with stops in Denver and Chicago to learn what CMO's...

Four Easy Steps to Revenue Marketing

One of the things I love about going on the road (either speaking, working with clients or attending conferences) is the ability to test...

CMO Roundtable Observations on Metrics and Marketing Automation

Written By Debbie Qaqish on Tuesday, March 22nd, 2011 14 cities, 14 groups of CMO's, and 14 conversations on metrics that drive revenue marketing performance....

How to Achieve ROI on Marketing Automation

As the marketing automation market heats up and companies begin to look for that pay-off, begin able to achieve a quick ROI is incredibly...

How to Create Content to Generate Demand and Drive Revenue: 6 Surefire Steps

In the B2B world, when it comes to generating demand, Content is King. Not brochure-ware, but content that speaks directly to your prospect,...

Does Marketing Automation Enable Sales & Marketing Alignment?

Written By Debbie Qaqish on Tuesday, February 1st, 2011 This is an interesting question that I answered with some other top notch marketers for FOCUS...

Demand Generation Center of Excellence

Wow, have we come a long way in demand generation over the last 7 years! There are more vendors in the market and...

“You know you are a Revenue Marketer when…”

We have just begun the second season of WRMR – Revenue Marketer Radio and the Revenue Marketers we have interviewed so far are absolutely...

There’s no “I” in Team

While our company's marketing team seemed to be doing all the right things before I joined last year, it lacked collaboration with the sales team....

A Paradigm Shift in Your Call Center Can Realize Real Revenue

Let's face it, at some level, we're all resistant to—if not terrified by—change. It's part of human nature to fear change, perhaps because we...

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