Derrick Daye

Branding and the Increasing Value of Human Touch

It always fascinates me to see product, service and marketing innovations emerge that bolster our ability to get the 'bear hug' we seek from...

Advertising Guide

Advertising is one of the most frequently used and powerful communications mediums for brand building. How then does one maximize the effectiveness and efficiency...

Brands and Relationships

People develop relationships with other people. Brands exist so that organizations can do the same. So, what maximizes a brand's appeal? ...

Branding: The Simple Truth

The simple truth about branding - A brand is a source of a promise to the consumer. It promises relevant differentiated benefits. Everything an...

Attention Auto Dealers: Change the Voice in Your Head

10 things an auto dealer can do to change world opinion and increase sales. If you are close to the auto-dealer space in any way,...

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