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Don Bulmer

Don Bulmer
Royal Dutch Shell
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell.

Theory of Relate(ivity) – Part One

At the end of the day, it's relationships that matter most. Right? Be it in business, in one's personal life, politics, or otherwise -...

A Social Movement for Seven Billion People

In February of this year I was invited to participate in a workshop at Columbia University School of Journalism in support of the the...

Influencers to Brand Advocates

I had the great opportunity to participate in a panel discussion this morning, hosted by BrightTALK in coordination with Think Influence.  BrightTALK is a San...

Research Findings Highlight the Evolution of Social Business

I am proud to release the results of the 2nd annual New Symbiosis of Professional Networks research study by The Society for New...

Placing Value on Social and Online Media Buzz

Is it really possible to measure the impact and quantify the monetary value of 'buzz' generated through social and online media channels? A few weeks...

Every Company Is a Media Company: SAP’s 2010 Influencer Summit

This year's SAP Influencer Summit was not only a successful model for influencer engagement, but an excellent example of Tom Foremski's quote: "Every Company...

If Facebook Were a Country

By the numbers, Facebook is well over 500 million members strong. As a community, its members spend over 700 billion minutes a month and share...

Managing Experience and Influence in a Social Business Environment

“Influence is like water.  It is always flowing somewhere.” – Gary Hamel There is amazing truth to Gary Hamel’s observation when associated to the hypercompetitive...

13 Rules of Leadership for Communication, Influence and Social Media Strategy

For many years I have drawn great inspiration and lessons from leaders of all sorts - political, corporate, social and the like. A political and...

The Leadership Imperative to Facilitate Innovation and Design Thinking

<imgx style="float:left; margin-right: 10px" src="http://everydayinfluence.typepad.com/.a/6a00e5502a692e8 83301348404af4e970c-800wi" width="250" /> In a recent blog post I discussed the virtues of Design Thinking as a framework to facilitate the…

Basic Use of Twitter to Understand Stakeholder Brand Perception

For many executives, when it comes to understanding basic stakeholder perception and sentiment towards a company's product or corporate brand in the social web, Twitter is...

Design Thinking for Developing Innovative Communication Strategies

Design thinking is a process for practical, creative resolution of problems or issues that looks for an improved future result.  It is the essential...

If Every Company is a Media Company

Answer: Everyone! Social media has evolved significantly from its roots in marketing and corporate communications to the point that it should no longer be viewed...

Thought Leadership – A New Social Currency

Social media is a tremendous environment for B2B companies to establish competitive advantage through compelling thought leadership. In a social environment, thought leadership allows...

Social Media: Why Business Leaders Should Care

I had a great discussion last week with Mike Kelly and Peter Auditore about social media and why business leaders should care. If you agree...

Every Company is a Media Company – New Blog, New Discussion

As I recently discussed, Tom Foremski, Vanessa DiMauro and I have started a great collaboration – extending from of our work together at the...

Principles of Influence in a Social World

“People don't change behavior or positions based on what they know. They change based on what they feel.” – Oprah Winfrey.   This is an…

Corporate Communications in a Social World

I’ve dedicated a great deal of 'electronic ink' on my blog to topics that impact the world of communications in a corporate environment. It is...

Social Media Meets Business: Every Company is a Media Company

2010 where have you gone! One of the great highlights for me so far in 2010 has been the opportunity to collaborate with two great...

Social Networks and B2P

The Internet has rapidly expanded to become a global network of seamlessly connected computers and devices that has revolutionized information sharing and communications, challenged...

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