Daniel Bakst

Mystery-Mapping: Use Secret Shopping Programs To Craft Customer Journeys

Photo Credit: iStock Capturing accurate information about customer behavior can be a major differentiator between achieving growth or experiencing stagnation for brands in any industry....

Understanding The Impact Of Competitive Benchmarking Programs

Contextualizing your brand’s place amongst competitors is vital to creating a leading Customer Experience. Mystery shopping is a great way to capture an understanding...

Is Your Brand Monitoring Its Social Media Reputation?

photo credit: (istock) Capturing an accurate understanding of how customers perceive your brand can serve as an invaluable resource to improve your existing Customer Experience....

The Importance of Conveying a Modern Customer Experience

photo credit (istock) In the fashion world new styles are always popping up, supplanting the mainstays in a constantly evolving organic life cycle. To be...

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