David Rangel
David Rangel
David Rangel is the VP of Marketing at Iterable, a growth marketing automation company. Previously, David has been VP of Marketing at Fuse Powered, COO at Corona Labs and has also worked at Microsoft, Groupon and McKinsey & Co.
How Pinterest Does World-Class User Engagement
A User Engagement Teardown is a detailed analysis of how a B2C company does user engagement in the three weeks following signup. At Iterable...
Growth: User Acquisition vs. User Engagement
In the first three posts in this series we looked at the different layers of the marketing tech stack, followed by detailed looks at...
The Marketing Stack Part III: Optimization, Data, Automation and Collaboration
This is the third post in our Marketing Stack series. In the first post we introduced our marketing stack and in the second post...
Marketing Stack Part II: A Deeper Dive into User Acquisition and Engagement
In our previous post on the growth marketing stack, the kickoff to the series, we posted version 1.0 of our “generic” marketing stack. We’ve...
The Marketing Stack for Growth Marketers
Over the last decade, the sophistication of marketing departments has increased tremendously: marketing is more measurable, addresses multiple “channels” and is becoming highly targeted....