David Crosbie

In a fast-moving marketplace, trusted opinions matter more than ever

We all know them: people who we instinctively feel we can turn to for advice on a particular topic, or in some cases pretty much any topic. We trust them, we value their advice and we’re likely to act on their recommendations. In a world where consumer...

Helping British consumers search for solace: Key trends for the year ahead

As we look towards 2018, the one thing we can be certain about the year ahead is that there is going to be a...

Why travel brands shouldn’t forget about the role of the store

You may be forgiven for thinking that high street travel agencies are a bit of an anachronism in today’s world. After all, who would...

Help Consumers Achieve Life Goals in 2014

2014 is fast approaching, and the turn of the year is often a time to reflect on what we've achieved in life and what...

Keeping it Real in a Virtual World

I want to tell you that reading this blog could well be an unsatisfying experience for you. Not (just) because it's written by me,...

Modern Marketing Must Put Consumers in Charge

Remember the line about a camel being a horse designed by committee? This idea flashed across my mind when I saw a newspaper ad...

Whos Driving Automotive Innovation?

One of the crucial stories for global marketers and manufacturers in coming years is the shift in impetus of consumer demand from the Developed...

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