David Hudson

Xerox: 1 + 1 = 3?

Xerox's acquisition of ACS valued at $6.4 billion is now complete. The two companies say they've joined forces to: "create a new class of solutions...

Trouble & Transformation

Trouble, Trouble, Trouble, Trouble ….Our economic anxieties continue to weigh on our minds and our markets. The new jobless claim surge last week came...

Creating B2B Growth

In today's ever changing, complex ecosystem marketplace, B2Bs must rethink some of the fundamentals of strategy. It is time to reframe the who, what,...

Consumers Have Power. Companies Have Genius

What does this rising consumer control bode for the future of companies? Do we become reactionary? Do we simply give consumers what...

The true, the good, and the beautiful. Where consumer-driven markets are taking us

The human experience Great philosophers Plato, Kant and modern thinkers Wilber and Habermas, each with their own profound insights, point us to three recurring domains...

What’s your Serving/Selling ratio?

Let's be honest. The vast majority of resources we devote to this practice we call marketing is spent selling. But if marketing is...

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