David Hoskin
David Hoskin
I have worked with B2B marketing since 1999 for companies such as A2SEA, FOSS, Carlsberg, LEGO, Maersk, Coloplast, and Novo Nordisk. I've been fortunate enough to work with some great companies and individuals during the years. I've learned from all of them. I am co-founder and partner at the strategic agency Eye For Image. We are a team of senior consultants focused on developing and implementing the Three Voices™ framework for B2B companies as described in the 2012 book "The Death of Propaganda".
How to create affordable testimonial videos for employer branding
Most marketers or HR directors would love to have several high-quality employee testimonial videos to support the company's employer branding efforts – particularly when...
Knowledge-sharing platform for a knowledge-intensive company
A new thought leadership platform encouraging stakeholder engagement and subject matter expertise has been launched by a global B2B technology company. B2B companies can no...
Seven lessons for B2B from Cirque du Soleil
I was fortunate enough recently to see the Cirque du Soleil perform its Allegria show in Copenhagen. Allegria is a mesmerizing show performed by...
Is word-of-mouth best for business execs?
Conversation is more than a social media strategy. While all the attention these days seems to be on online marketing – and, sure, that’s...
8 ways to come up with great last minute content
Well, sorry to start of a post like that but there is a good deal of truth in that saying and if you're business...
Brian Walker of Hybris: If you don’t know your clients’ online buyer behavior, you will soon lose out
We've said it before: B2B buyer behavior is changing and it's high time that B2B suppliers follow suit. In this interview with Brian Walker,...
Content marketing? Danish companies show you how to do it.
Proper content marketing is about engaging your target audience with useful information that that helps them solve a problem or become better informed. It...
CASE STUDY: 9 ways to improve your B2B brand story with emotional branding
B2B is rarely considered sexy or even exciting, yet for B2B buyers great solutions radically improve their day to day working environment and...