Dave Gurney

Tomorrow’s world: what meditation bands mean for marketing

Recently I went to a science museum with my kids and a highlight of our trip was playing Mind-Controlled Ping Pong. To play you stick sticky pads connected to a machine through wires onto your temples and then try and move the ping pong...

Is it time for you to revisit your DPIA (if you have one?)

Research from Egress shows that only 48 per cent of organisations believe themselves to be fully compliant with GDPR. The other 52 per cent are taking the approach that ‘almost’ compliant is good enough. But is it? So far in the UK, The ICO has...

Visual search: The rise of ‘See-Snap-Buy’ and the data headache that ensues

They say a picture is worth 1,000 words and it is no wonder considering according to MIT 90 per cent of information transmitted to the human brain is visual. Consequently it is unsurprising that the visual Search Market is estimated to surpass $14,727m by...

What AirPods2 mean for marketing

Apple recently launched its second-generation AirPods. Airppods, of course, are Apple's wireless Bluetooth earbuds. They were first released on December 13, 2016, essentially to replace headphones after Apple expelled a separate headphone jack on its iPhones. In addition to playing audio, AirPods feature a...

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